Capture the Conversation is a collection of blog posts and podcasts from the minds of Room 214 - a social media agency. This blog seeks to inform and educate you about Social Media, Search Visibility, and Word-Of-Mouth Marketing (WOM).

The Conversation

Weekly Wrap-up: Facebook Offers, Google Plus Hangouts On Air and More

14 May 2012

Okay okay, we missed our weekly trend wrap-up last week, but trust us, this one is worth the wait. With Facebook Offers going national, and Google+ Hangouts “On Air” rolling out… there are some great new tools in your digital marketing tool bag.

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Inside the Revamped Snow.com Facebook Season Pass Finder App

02 May 2012

Back in August of last year, I wrote a post outlining the Snow.com Facebook Passfinder application that we had just launched for Vail Resorts. Today, I wanted to take a moment to update the masses about the fancy new revised applications that just went live, taking advantage of the new 810 pixel width allowed by Facebook after recently rolling out Timeline for brand pages. Here are links to see the new season pass finder app and season passes info app for the 2012-2013 season in all of their 810 pixel width glory. I’ve posted screenshots below as well. What the season pass finder does is help users determine what pass is best for their needs, based on the number of estimated days the user plans on skiing at each resort. The application’s logic determines all available pass options and then outputs the best pass option based on lowest calculated cost per day….

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Weekly Wrap-up: New Facebook Ad Creation Interface, Kraft Likeapella Video and More!

01 May 2012

Another installment of the weekly wrap-up is upon us! Each week, we take some of our favorite links and news shared around our office and give you a nice easy list of some of the top social media stories. Enjoy.

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Be A Facebook Timeline Expert

26 Apr 2012

We recently hosted a webinar with our friends at the Word of Mouth Marketing Association (WOMMA). In the presentation we walked viewers through all of the new changes to Facebook brand pages, and gave some great best practices tips to help them make sense of it all.

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