Archive for January, 2006

Capture the Conversation

by Room214
tags: ,

7 Tips for Writing Search Optimized Press Releases

21 Jan 2006

Let’s Call them Search Releases for Now On
The very concept of writing and distributing a press release is to let the world know what you are doing, and more specifically to let the press know so they can tell the world.
With the explosion of news hubs such as Google News and Yahoo! News most people looking to find, or reference, timely information on a specific topic will first conduct an online search and seek results from the news hubs.
For the press its better defined: 98 percent go online daily, 92 percent for article research, 81 percent for search, 72 percent to find new expert sources and 73 percent for press releases.
The idea behind the creation of these news hubs is to provide the most current and relevant information on a specific subject or keyword. Being current is a pivotal algorithm to these hubs. Normally it takes a search engine up…

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The iPhone – A Podcasting Revolution

by James Clark
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The iPhone – A Podcasting Revolution

09 Jan 2006

Okay, I can't resist and will join the throngs of other bloggers talking about Apple's announcement today about the iPhone.
Congratulations to Cingular for also being a believer in Apple's ability to deliver industry break out products.
Two things that get me most excited.
1. The phone runs on OSX with support for Widgets, Google Maps, and Safari, and iTunes combined with WiFi that automatically engages when in signal range. This gives us in the conversational media world an entirely new set of customers to reach out to. The possibilities are plentiful.
2. iTunes. I know I listed this above, but it's enough to bring it up again. As an organization that believes in the power of podcasting – simple easy access to your iTunes account and podcast subscriptions opens up the medium to even larger audience. Yes, Cingular already has iTunes enabled phones, but the combination of iTunes with the Safari browser allows…

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