Google Checkout, Better Get Your Icon If you are a mall-loathing online shopper like me, you’ll enjoy Google’s new Checkout feature which simplifies the check out process, enabling you to…read more
Split Testing Gone Wild
For companies smart enough to implement landing pages in conjunction with their pay per click programs, there is a common practice of A/B split testing to improve these pages over…read more
Categories: StrategyTags: Marketing, PPC, Split Testing, (more)
Trend Spotting
I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on…read more
Fire Your PR Firm
This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for…read more
