30 Jun 2006
Google Checkout, Better Get Your Icon
If you are a mall-loathing online shopper like me, you’ll enjoy Google’s new Checkout feature which simplifies the check out process, enabling you to purchase from many stores with one login – no more entering the same info each time you buy, and no more having to remember different usernames and passwords for each store.
Google’s official blog entry explains how Google Checkout works with Adwords, offering online stores a more complete solution to attract customers and process sales. When Checkout is combined with Adwords, a small green shopping cart icon appears next to the display URL in the Adwords ad text (see picture). Now if I have a super-easy-to-use Google Checkout account and see that little green icon in the ad text, you bet I will be more likely to follow that link than one without this functionality.
As the creation of effective Adwords ad text…
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25 Jun 2006
For companies smart enough to implement landing pages in conjunction with their pay per click programs, there is a common practice of A/B split testing to improve these pages over time. This is an effective, recommended practice. What many are unaware of, however, is the concept of multi variable testing. This enables the testing of thousands of versioned web pages based on almost limitless variations of content, offers, layouts, etc. Is it more expensive than A/B split testing? You bet it is… but if a small percentage increase in your conversion rates equals big money – you need to be on this.
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22 Jun 2006
I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on a new project, and always reminded of why we are in business after seeing their presentation.
There are now quite a few companies that claim to be tracking the blogosphere, but from what we can tell, no one does it like Umbria. The ability to filter spam out of the hundreds of thousands of posts that their system sometimes deals with is astounding. It’s far from perfect, but likely the most reliable source for obtaining demographics and identifying trends from consumer media content.
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20 Jun 2006
This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for quite some time. We thought about delaying the launch of this website since the content is yet to be completed (content and lawyers are always the biggest reason for delays) — but we are calling it a “soft launched” to make us feel better.
Nothing like a hard deadline to drive a project through to completion. In our case, it’s a guest speaking appearance at the Public Relations Society of America tomorrow morning in Denver. It should be good fun watching my business partner stand in front of our PR friends and explain why his white paper, “Fire Your PR Firm“, is front and
center on our home page. Ironically, the paper was actually written in part to help PR practitioners. When…
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