Google Checkout, Better Get Your Icon

Google Checkout, Better Get Your Icon If you are a mall-loathing online shopper like me, you’ll enjoy Google’s new Checkout feature which simplifies the check out process, enabling you to…read more

Categories: SEO-SEMTags: Adwords, Ecommerce, Google, PPC, (more)
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Split Testing Gone Wild

For companies smart enough to implement landing pages in conjunction with their pay per click programs, there is a common practice of A/B split testing to improve these pages over…read more

Categories: StrategyTags: Marketing, PPC, Split Testing, (more)
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Trend Spotting

I had the pleasure of meeting the new CEO, Janet Eden-Harris of Umbria today at the PRSA Colorado workshop in Denver. We have been eager to work with them on…read more

Categories: StrategyTags: Trends
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Fire Your PR Firm

This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for…read more

Categories: SocialTags: Online PR, PR
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