Traditional public relations yields a common problem I call the “Placement Crash,” which is like a sugar crash in business. You get a brief “high” of publicity, which bottoms out…read more
The Placement Crash – The Failure of PR in the Conversation World
Categories: Best PracticesTags: Analytics, Blogging, Conversation, Marketing, Online PR, Placement, Social Media, (more)
PR 2.0 Essentials Guide
Big kudos to Shift Communications for the release of their free PR 2.0 Essentials Guide. Todd Defren and the team have taken the time to painstakingly research articles, topics and learnings about social…read more
Categories: Best PracticesTags: Marketing, Online PR, Social Media, (more)
Jupiter Research’s Blog Report
JupiterResearch’s recent report stated that 34 percent of large companies are using weblogs and that number is likely to double by the end of the year. Personally, I believe that…read more
Categories: Best PracticesTags: Blogging, RSS
Capture the Podcasting Crowd
According to the latest Nielsen/Netratings study, 6.6 percent of the US adult population, or 9.2 million Web users have recently downloaded an audio podcast; 4 percent, or 5.6 million, have downloaded…read more
Categories: StrategyTags: Podcasting
Google Adsense Link Units
Google has been sending email updates regarding their latest Link Unit feature as part of their Adsense offering. Adsense is a small but growing revenue stream for Google that enables…read more
Using Radio to Drive Awareness – Internet to Capture the Conversation
Reading the recent special issue of BtoB Magazine on marketing to vertical industries I came across Matthew Schwartz’s article “Radio still dials up small business at local level despite cable and…read more
Categories: StrategyTags: google adsense, PPC, radio advertising, (more)
Writing Copy for Your Target Audience
Knowing who your target audience is crticial, understanding how to communicate with them is vital. Listen, we all know that the disabled only parking signs are not designed to inform…read more
Categories: Best PracticesTags: Copywriting
Word of Mouth – Facing the Reality
Guy Kawasaki pointed to a recent study that shows face-to-face is the most powerful means of influence in word of mouth marketing. When asked how they make recommendations, 80% of…read more
Categories: StrategyTags: WOM, Word of Mouth
Reasons Your Business Should NOT Blog
B.L.’s March 29 post on 10 Reasons Your Company Shouldn’t Blog, is a litmus test for any company, or person seeking to enter the conversation through a blog. Of the…read more
Categories: Best PracticesTags: Blogging, Online PR
Database of Intentions
Just a quick plug for David Leonhardt’s article in the New York Times today about using the new Google Trends functionality to begin predicting “what’s next.” I’ve been talking to…read more
