13 Jul 2006
Google has been sending email updates regarding their latest Link Unit feature as part of their Adsense offering. Adsense is a small but growing revenue stream for Google that enables you to include Google ads on your website. See the ads placed on vitalsourcing.com as an example. Each time someone clicks on the ad, you and Google get paid. Google handles the payment side of things and sends you a check each month.
With Google's new Link Unit feature, you can place links to ads on your site without displaying the ads themselves. This provides a less obtrusive way to earn money from advertising on your website, and potentially a more relevant path for people to locate topic-specific information.
Why is this kind of thing important? Just ask someone like our good friend, Tim Carter, from askthebuilder.com who clears $30,000/month from Adsense revenues alone. There is also a growing population of companies from India who have…
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11 Jul 2006
Reading the recent special issue of BtoB Magazine on marketing to vertical industries I came across Matthew Schwartz’s article “Radio still dials up small business at local level despite cable and Internet“. Matthew’s article was actually published in November of last year.
This article reminded me of the most common problem we see in Internet marketing today – lack of integration.
The article talks about how radio remains an excellent advertising medium for local businesses, and we agree. But, the gap needing to be crossed in marketing is the offline to online integration and conversion tracking gap.
This is one of the most common initial oversights we see in online marketing. A company will come to us and want to set up online marketing communications program, but they try to put the project on an island.
The fact is all of the offline and online mediums work best when working together. For instance, one can…
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10 Jul 2006
Knowing who your target audience is crticial, understanding how to communicate with them is vital.
Listen, we all know that the disabled only parking signs are not designed to inform those with disabilities about where to park, but to keep those without disability for parking there. So the target audience are not those with disabilities, but the jerks without disabilities that want to park there.
This is some of the best, targeted and honest copywriting I've ever seen:
Please God let these be real…
via: Adverbox, Coolzor, AdRants
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09 Jul 2006
Guy Kawasaki pointed to a recent study that shows face-to-face is the most powerful means of influence in word of mouth marketing.
When asked how they make recommendations, 80% of consumers say they make them in-person, followed by 68% who say they make them over the telephone.
Why might this be? In my personal experience, the trusted relationships I have are with people I most frequently see in person, or regularly speak with on the phone. My local friend, family and loved ones. Yes we use email, but emotive discussions like a good restaurant often come up in face-to-face discussions or phone calls.
I just experienced the power of word of mouth. A new deli opened up in Boulder, Colo., and I went in to order a good bowl of matzo ball/chicken soup. Naturally I start talking to the owner, he says “This are going all right, once we get some more marketing…
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