Awe the lines are starting to blur and I like it. Using public relations is a critical tactic in generating awareness for many businesses, and online businesses should be no…read more
Keyword Infighting
One of the more common SEO problems we see with our client’s websites is that they target the same keyword phrase on multiple pages. Many people think that the more…read more
Categories: SEO-SEMTags: Keyword Research, PPC, SEO, (more)
Email Marketing 1: Customer Retention is Key
I must say I was impressed to find that Constant Contactemploys a development director whose sole job is to travel around and offer free training on how to use the Constant…read more
Categories: Best PracticesTags: Constant Contact, email, Email Marketing, (more)
Email Marketing 2: Pearls of Wisdom
Recently I attended a free Constant Contact seminar here in boulder and here are some of my notes from the Creating a Winning Strategy in email marketing session: 1. Building your…read more
Categories: Best PracticesTags: Constant Contact, email, Email Marketing, (more)
Using Tried and True PR Tactics to Ignite Online Buzz
Every blogger has faced the pressure of what to blog about. We work with our clients to create online reputation management systems to get them plugged into listening to the…read more
Online Video Traffic Continues Tremendous Growth
Online video continues to grow at a shocking rate as illustrated in the latest comScore Media Metrix analysis of consumer activity at top online properties for July. For the first time Youtube.com…read more
Categories: SocialTags: Social Media, Tracking, Youtube, (more)
Adwords on Your Desktop
Google has recently released its Adwords Editor application (BETA) to all Adwords users. Initially released to selected advertisers back in January, the Adwords Editor allows you to manage your Adwords account from…read more
Viral Marketing, Link Bait, and Snakes
Web Pro News recently summarized the Link Bait and Viral Search Success session at SES 2006 including Rand Fishkin’s 13 step guide to creating the content (link bait) that drives a…read more
Categories: Best PracticesTags: Blogging, Tracking, Word of Mouth, (more)
Listening is Critical to Entering the Online Conversation
Greg Clemenson had a great post on the WOMMA Blog about 5 Tips for Joining the Conversation. Greg’s 5 Tips from the WOMMA Blog are: #1. Have a valid place in…read more
Categories: Best Practices, StrategyTags: Conversation, Google Alerts, Social Media, Technorati, Word of Mouth, (more)
Strategic Blog Commenting for Your Business
One of the most common laments I hear, especially from business bloggers, is: “No one visits / links to / comments on my blog!” Comments are the lifeblood of the…read more