23 Aug 2006
Every blogger has faced the pressure of what to blog about. We work with our clients to create online reputation management systems to get them plugged into listening to the conversation first so they will know: What are people talking about? and How they can add a relevant voice to the conversation? We’ve posted recently about strategic blog commenting strategies and how to enter the online conversation.
What I want to discuss are two techniques on how you can be the online BUZZ STARTER that everyone else is commenting and creating trackbacks on.
Having completely transitioned to online communications and social media, I brought along some tried and true PR tactics that can be applied to capturing the online conversations. As a matter of fact a few basic block and tackle PR tactics are some of the most powerful ways to be the BUZZ STARTER.
#1. Editorial Calendar Tracking
As much as those of us in the social…
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22 Aug 2006
One of the most common laments I hear, especially from business bloggers, is: “No one visits / links to / comments on my blog!”
Comments are the lifeblood of the blogosphere. Comments are the most direct indicator of blog-based conversations — and conversations are always more engaging than monologues. That’s the true power of blogs or any other kind of conversational media.
One secret to getting more comments on your blog and attracting more high-quality traffic is to give lots of comments on other blogs — but strategically, not indiscriminately. Focus on commenting on blogs whose authors or audiences are the kind of people you’d like to have reading and commenting on your blog.
Shortly, Capture the Conversation will publish my video tutorial showing how this works. But in the meantime, here’s an overview of strategic commenting…
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22 Aug 2006
Online video continues to grow at a shocking rate as illustrated in the latest comScore Media Metrix analysis of consumer activity at top online properties for July. For the first time Youtube.com was ranked in the comScore Media Metrix top 50 with 16 million visitors last month. Traffic to MySpace Videos doubled last month, and Yahoo Video was up 28% compared to June.
As the popularity of online video grows, you can expect truckloads of advertising dollars to come rolling in. Online video is arguably the most compelling medium for advertisers and as always the challenge will be targeting the right audience and alignment with appropriate content. Advertisers will also be challenged with thinking of crafty new ways incorporate product placement and promotional campaigns into user generated content.
As high speed broadband becomes more standard and the quantity/quality of content improves, the line between my TV box and computer monitor will definitely continue to…
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17 Aug 2006
Google has recently released its Adwords Editor application (BETA) to all Adwords users. Initially released to selected advertisers back in January, the Adwords Editor allows you to manage your Adwords account from your desktop, and then upload changes. Some of the benefits and features that Google highlights are:
- Navigate your account quickly and easily
- Make bulk changes to keywords and ad text
- Work offline, then upload your changes
- Copy and paste keywords and ad text
- Circulate proposed changes and get feedback
I am most excited about the increased speed of editing Adwords accounts on a desktop application versus online. Anyone who has spent a significant amount of time navigating and editing Adwords campaigns online has felt the frustration of the Adwords website crawling.
The Adwords Desktop editor is easy to navigate and definitely speeds up the campaign editing process. Just make your changes, click "Post Changes" and you are done. This free tool is…
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