11 Aug 2006
Web Pro News recently summarized the Link Bait and Viral Search Success session at SES 2006 including Rand Fishkin’s 13 step guide to creating the content (link bait) that drives a viral marketing campaign. Here are the steps: 1: Researching a Sector’s Link-Worthiness 2: Discovery of ‘Big’ Players in Your Field — do a search at Technorati with your keywords. 3: Targeting YDDS (Yahoo!, Digg, Del.icio.us/Popular, Slashdot) 4: Targeting Offline Media 5: Selecting a Content Focus 6: Melding Branding & Viral Elements 7: Targeting Keywords/Search Traffic 8: Look at Examples of ‘Brilliants Ideas’ 9: The Value of a ‘Web 2.0′ Look & Feel – “The look and feel oftentimes is critical.” 10: Elements that Encourage Linking 11: Pre-Launch Public Relations 12: Managing Launch Traffic – “Be careful not to be suckered into a debate you don’t really need to be part of.” 13: Continuing to Get Value from Linkbait -”Update it…
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10 Aug 2006
Greg Clemenson had a great post on the WOMMA Blog about 5 Tips for Joining the Conversation. Greg’s 5 Tips from the WOMMA Blog are: #1. Have a valid place in the conversation #2. Use your voice and have an opinion #3. Be relevant #4. Be responsible #5. Remember that it’s a social phenomenon But I would say there needs to be another tip (I know, WOMMA’s format only allows for 5), and it should be the #1 Tip and that is Listening. We often get too excited about talking and forget that the best conversationalists are the best listeners. Teaching someone to be a good listener is much harder than teaching them how to talk about what they know. Listening takes patients, focus and attention. In the online world, listening also takes some technical skills too. One must set up an RSS reader, use scouts such asTechnorati and Google Alters to…
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09 Aug 2006
Google has recently introduced Adwords advertising on mobile devices in the US and UK. Adwords clients can now place their clickable ads on mobile phones through Google’s mobile search service. Direct from the Google Help Center, here’s what the ads look like: Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your destination URL. You can also set daily budgets and establish scheduled marketing messages. The big advantage could be for advertisers looking to draw in local customers. For example, people who are on the road traveling and looking for a restaurant, hotel or service. David Utter…
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09 Aug 2006
I was on a virtual seminar with Seth Godin yesterday, and he was talking about big companies being successful by thinking small. You can check out his new book by going to smallis.com. I thought he brought up some important points about business people being brought up in a way that keeps them from thinking for themselves when it comes to marketing. If you work your way up in marketing by simply doing what you are told, then when you are the boss you don't really know what to do. This is in the context of the importance of thinking small. Thinking small means thinking like a business owner. Other interesting points he touched on related to blog traffic not being a good metric for the success of a blog. The question is how attentive are people to your blog. Does it have the potential to be viral? Is it something…
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