Today I’m attending the Search Engine Strategies Local Search conference in Denver. As you probably know, local online advertising, especially that’s tied into search engines or ad delivery programs such as…read more
Local Search Ads: Better Service Needed to Attract Small Advertisers
Categories: SEO-SEMTags: local search ads, local search marketing, search, (more)
Syndicating Press Room – The 9th Free Thing Every Site Should Do
Seth Godin’s recent post on the “The 8 Free Things Every Site Should Do” reminded me once again of one the least expensive (free) and most efficient ways to keep your…read more
Categories: SEO-SEMTags: RSS, search visibility
Distributing News by Feed: Simpler, not Lazier
On Sept. 19, I wrote this posting for the Poynter Institute’s group weblog E-Media Tidbits (which is read mainly by mainstream media pros) that caused a little stir in the PR field….read more
Categories: SEO-SEMTags: RSS, rss feeds, rss syndication, (more)
Google Audio Ads: Podcaster Opportunity?
Earlier, Ben Castelli wrote in this blog about Google video ads for Adsense. That reminded me that very soon, Google will be launching an audio ad service, too. Back on Jan. 17, Google announced that…read more
Categories: SEO-SEMTags: google adwords, google audio ads, paid advertising, (more)
Adsense Video Ads
Marketing on Google: It’s Not Just Text Anymore, From the NY Times, covers how Google is teaming up with a Madison Ave. ad agency to create an integrated marketing campaign…read more
Categories: SEO-SEMTags: google adsense, google adwords, video ads, video marketing, (more)
Advanced Searching with Google
Google offers a number of ways to enhance your search by adding special query words, called advanced operators, to your search query. Advanced operators modify the search or tell Google…read more
Categories: SEO-SEMTags: search, search visibility, SEO, (more)
Conversational Relevance: John Cass Nails It
Here’s what PR blogger John Cass had to say on the role of conversational media in marketing. I couldn’t have said it better. “Effective blogging is about joining an existing conversation,…read more
The Problem with Ghostwriting Blogs
Yesterday on one of my other blogs,The Right Conversation, I wrote about why most CEOs shouldn’t blog. And I mean it — generally it’s not the best use of a blog…read more
Capturing Conferences: Expanding on Beth Kanter’s Thoughts
Ever since the BlogHer conference in late July, I’ve been thinking about live blogging and other ways to capture the energy and creativity that often arises at conferences and other gatherings. Well,…read more
Categories: Best PracticesTags: conferences, Tools
Beyond Blogs: Moleskine Goes Where the Conversation Happens
Like many media pros, I’m a die-hard fan of Moleskine notebooks — especially their small, unlined reporter’s notebook (see photo). Moleskine notebooks aren’t fancy. In fact, this brand’s reputation hinges almost entirely…read more
Categories: Best PracticesTags: Best Practices, moleskin, review, (more)
