Local Search Ads: Better Service Needed to Attract Small Advertisers

Today I’m attending the Search Engine Strategies Local Search conference in Denver. As you probably know, local online advertising, especially that’s tied into search engines or ad delivery programs such as…read more

Categories: SEO-SEMTags: local search ads, local search marketing, search, (more)
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Syndicating Press Room – The 9th Free Thing Every Site Should Do

Seth Godin’s recent post on the “The 8 Free Things Every Site Should Do” reminded me once again of one the least expensive (free) and most efficient ways to keep your…read more

Categories: SEO-SEMTags: RSS, search visibility
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Distributing News by Feed: Simpler, not Lazier

On Sept. 19, I wrote this posting for the Poynter Institute’s group weblog E-Media Tidbits (which is read mainly by mainstream media pros) that caused a little stir in the PR field….read more

Categories: SEO-SEMTags: RSS, rss feeds, rss syndication, (more)
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Google Audio Ads: Podcaster Opportunity?

Earlier, Ben Castelli wrote in this blog about Google video ads for Adsense. That reminded me that very soon, Google will be launching an audio ad service, too. Back on Jan. 17, Google announced that…read more

Categories: SEO-SEMTags: google adwords, google audio ads, paid advertising, (more)
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Adsense Video Ads

Marketing on Google: It’s Not Just Text Anymore, From the NY Times, covers how Google is teaming up with a Madison Ave. ad agency to create an integrated marketing campaign…read more

Categories: SEO-SEMTags: google adsense, google adwords, video ads, video marketing, (more)
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Advanced Searching with Google

Google offers a number of ways to enhance your search by adding special query words, called advanced operators, to your search query. Advanced operators modify the search or tell Google…read more

Categories: SEO-SEMTags: search, search visibility, SEO, (more)
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Conversational Relevance: John Cass Nails It

Here’s what PR blogger John Cass had to say on the role of conversational media in marketing. I couldn’t have said it better. “Effective blogging is about joining an existing conversation,…read more

Categories: SocialTags: Blogging, blogs, PR, press releases, (more)
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The Problem with Ghostwriting Blogs

Yesterday on one of my other blogs,The Right Conversation, I wrote about why most CEOs shouldn’t blog. And I mean it — generally it’s not the best use of a blog…read more

Categories: SocialTags: Blogging, blogs
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Capturing Conferences: Expanding on Beth Kanter’s Thoughts

Ever since the BlogHer conference in late July, I’ve been thinking about live blogging and other ways to capture the energy and creativity that often arises at conferences and other gatherings. Well,…read more

Categories: Best PracticesTags: conferences, Tools
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Beyond Blogs: Moleskine Goes Where the Conversation Happens

Like many media pros, I’m a die-hard fan of Moleskine notebooks — especially their small, unlined reporter’s notebook (see photo). Moleskine notebooks aren’t fancy. In fact, this brand’s reputation hinges almost entirely…read more

Categories: Best PracticesTags: Best Practices, moleskin, review, (more)
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