22 Sep 2006
Marketing on Google: It’s Not Just Text Anymore, From the NY Times, covers how Google is teaming up with a Madison Ave. ad agency to create an integrated marketing campaign for the new Saturn Aura. Part of the campaign includes the use of video ads through Google AdSense For Content. With this campaign, Google is trying to draw attention to their click-to-play video ads and encourage the larger mainstream marketers to embrace these new types of online advertising. As the popularity of online video continues to grow at breakneck speed, so will the importance incorporating video ads into the marketing mix. However, you can’t just take a 30 second broadcast TV commercial and slap it on the web. Inside Adwords recently posted a series of Video ads tips and tricks. The postings share some characteristics of the best performing video ads since their inception on the Google content network 3 months…
...Continue Reading
21 Sep 2006
Google offers a number of ways to enhance your search by adding special query words, called advanced operators, to your search query. Advanced operators modify the search or tell Google to do a totally different type of search. Two advanced operators that are worth checking out are [link:] and [cache:]. Placing [link:] in front of a webpage url in the search box will tell you the number of webpages that have links to the specified page. For example, here are the results from the search query: [link:www.room214.com] As you can see, Google has indexed 49 pages with links to the Room 214 homepage. This is a great way to gauge ongoing SEO, SMO (Social Media Optimization) and link building efforts. However, this is only showing the number of incoming links indexed by Google so you will want to consult other search engines for the most accurate number. Another interesting alternate…
...Continue Reading
20 Sep 2006
Here’s what PR blogger John Cass had to say on the role of conversational media in marketing. I couldn’t have said it better. “Effective blogging is about joining an existing conversation, rather than interrupting your audiences’ conversation. What that means in practicality is that a corporate blogger does not pitch their articles to other bloggers, or ask for links directly. Rather a blogger should look for opportunities to join in an existing conversation. Make comments with relevant statements on another blog or write a follow up post on your own blog.” So true, so true. I think that’s the core of what’s irked most people about traditional marketing for decades: It interrupts their conversations. It tries to foist messages (or, more accurately, “messaging” — ugh) on them. It’s attempted attention hijacking. It’s like someone who shows up at a party, walks up to strangers, and blurts, “Enough about you, let’s talk…
...Continue Reading
20 Sep 2006
Yesterday on one of my other blogs,The Right Conversation, I wrote about why most CEOs shouldn't blog. And I mean it — generally it's not the best use of a blog or of a CEO's time and abilities. Coincidentally, yesterday on the weblog of the International Association of Online Communicators, my colleague Debbie Weil pondered "Is it OK to ghostwrite a CEO blog?" — followed up today with "Should a ghostblogger for a CEO reveal him or herself?" My answer to Debbie's first question: Nope, I think ghostwritten blogs are almost always a bad idea – possibly a worse idea than starting a CEO blog in the first place, at most companies. And to her second question: If you try to ghostwrite a blog, I doubt you'll have to worry about whether you should reveal that fact. Instead, you'd better believe someone will "out" you about it, and that probably won't be fun. Here's why I think…
...Continue Reading
BrettGreene:
jo_rogel:
JamesOClark:
mountainkat:
JasonCormier: