12 Oct 2006
It's time to make my way into this conversation. I should probably introduce myself also. I'm Kris Smith. I am a podcaster and Founder/CEO of Palegroove Studios a podcast production company. I've been podcasting for nearly two years with over 400 total podcast episodes under my belt and a great list of clients. In an effort to keep it short and get on with this conversation I will stop talking about myself and mention a new audio production tool called Levelator and comes from GigaVox Media. Levelator was announced two weeks ago at Podcast Academy 4 in Ontario, CA by GigaVox. Those in attendance were given a quick demo of the software and then asked to test it out ourselves. I loved and love it. I'm not going to get audio nerdy about this and try to describe why it works better than other audio normalization tools and plug-ins currently available. And it…
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06 Oct 2006
The power of Social Media continues to grow as less people go to the computer for information or to interact with their computer, but to interact with other people. It appears social networking’s growth into the mainstream is attracting an increasingly older audience. CNET News recently reported on a new comScore report which reveals that over 51% of U.S. based visitors toMySpace in August were aged 35 or older. Compare that to a year ago when only 39% were aged 35 or older. ComScore attributed some of the increase to the explosion of online video and the fact that MySpace is now serving up more video than YouTube. A few other interesting statistics from the report were that visitors to MySpace aged 12 to 17 dropped from nearly 25 percent last year to about 12 percent in August. The percentage aged 18 to 24 has decreased only slightly, from 19.6 percent last…
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03 Oct 2006
As interest in corporate podcast increases, there’s a need for a unified delivery strategy between those seeking to podcast and the IT departments responsible for protection of corporate data. First as referenced by Stan Gibson, of CIO Insight in his article Podcasting: An Enterprise Hit: “The issue: Podcasting presents a conundrum for technology executives, many of whom told eWeek they don’t have a podcasting strategy or much to do with the practice. For now, business units–say, the marketing department or sales–are leading podcasting efforts. These units may create their own systems or acquire them without consulting the technology department.” Very true to our own experiences. The sales and marketing departments see tremendous value in the currency of being able to quickly and efficiently communicate within the organization and with customers through podcasting. Imagine a regional sales VP being able to easily upload a podcast on pricing strategy and having all the traveling…
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