12 Dec 2007
We were recently going over a client’s online marketing strategy for next year, and found that much of our initial focus was about the next big, new and different thing we were going to do to impact sales. As we dove deeper into the process, looking back at what worked and what didn’t for this year – we were reminded of the fact that new marketing plans often don’t need grandiose makeovers (particularly if last year’s plan produced). With this client, for example, one of our most basic marketing initiatives was to improve the shopping cart check out process early in the year (which we did). So although our other marketing efforts increased year-over-year traffic by around 15%, we saw traffic to our shopping cart pages actually increase by 169% – and our analytics proved a direct correlation of success to the changes made. When you identify something that works…
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04 Dec 2007
We were recently discussing a new high school sports social media site Takkle, and brainstorming ways to generate exposure. I clicked on the photos link and came across the photo below and was dumbfounded. Rule #1 in getting something to go viral, make sure you have something that entertains and evokes emotion. This one is does that. Maybe this is the picture that gets Takkle going:
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03 Dec 2007
Stepan pulled my punk card regarding the last post I did regarding GoDaddy and Google Webmaster Tools. In fact, I was fiercely reprimanded by him since my topic was based on info actually 20 days after the fact. Hmmm… what should the deadline be on info that is too old to blog about (as if it were "new")? At the risk of being smacked down again, another topic of interest (soon to be a week old, Stepan), is the Danny Sullivan interview with SEOmoz about Facebook marketing. It even inspired me to setup a facebook business page for Room 214. Say I'm late to the party with this as one who runs a search marketing agency, but hey, until I see the money for our clients – it's ALL in beta. How cool it is to go through the process of setting up a pay per click advertising campaign in Facebook. I have…
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03 Dec 2007
One of our clients, Strategic Media, forwarded an interesting email they received from GoDaddy over the weekend announcing access to Google’s Webmaster Tools. If you are a GoDaddy hosting customer, you can now access Google’s Webmaster Tools through your account control panel. Why is this valuable? In a nutshell, using Google’s Webmaster Tools is a basic but important part of optimizing your website for high search visibility. Not only do you gain insight to how Google crawls your pages, but also how search queries are driving traffic. All of our Seach Visibility clients have a Google Webmaster account we access through a central location. Giving hosting customers a direct way to do this through an area where they already administer email, stats and other functions was a smart move by GoDaddy.
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