26 Jan 2007
I have been quite smitten of late, well, since CES 2007, with blogger and social media strategist Jeremiah Owyong'snerdery. If he were a pirate I would have replaced "nerdery" with "skulduggery". He's smart, affable and concise. He is someone that you should be listening to. I found him through a PodTech podcast, "How to Implement a Corporate Social Media Strategy". With a title like thatI was expecting a so so, "You should be creating social spaces, wiki-fi your company and watch your employees bust out of silos," snake oil pitch. But instead, Jeremiah shared his past real world corporate experience with moving a social media agenda forward sans sale pitch. What has been even more interesting in watching his blog is the that it appears as though he is writing a book through his blog. It has been done before but this is really great stuff. It is a timely, disciplined…
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25 Jan 2007
Yahoo Search Marketing recently announced that starting February 5th, an ad quality score will be combined with the bid amount to determine an ads rank in search results. Their current model ranks ads based solely on bid amount. Yahoo states that their reasoning behind the switch is so “advertisers spend less time in bidding wars and more time creating more relevant and effective ads.” If the idea of a quality score sounds familiar, it is because Google has been using a similar method for quite a while to determine ad rank and minimum bid prices. In fact Yahoo recently updated its entire sponsored search system to be more like Google, so it is not surprising that they are following Google’s suit and incorporating a quality score. I was curious if Yahoo, like Google would periodically visit landing pages, look for relevant content to you keywords and factor that into the quality…
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25 Jan 2007
A special thanks to our friends (and clients) Ted and Jay for stopping in and hand delivering 24 frosty brews of appreciation for Room 214's hard work on an exciting new (still in super secret stealth mode) project. Nathan – proof they carried out your wish. There must be something in those personality profiles you guys did on us that gives away the fact that beer makes us happy. What else do you know about us? Thanks guys.
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24 Jan 2007
The social media site Digg has become tremendously popular — which gives it considerable power to enhance your search visibility. If you’re not already using Digg, it’s worth checking out to learn how it works. Even if you never become a regular Digg user, it’s helpful to know what to do if some of your online content (or someone else’s content that mentions or links to you) gets “Dugg,” becomes popular, and sends a sudden spike of traffic your way. I recently created a video tutorial called Digg Basics. If you’re brand new to Digg, this 12-minute tutorial explains how Digg works and shows you how to register with Digg, how to Digg and get Dugg, and more. Of course, there’s much more to Digg — and to all social media services (there are so many similar ones) — than I could possibly fit into a short basic tutorial. So here are five…
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