18 Jan 2007
In Seth Godin's post The Cycle of Choice he had a great visual representation of how markets are busted open by innovators, then followed by a fade. One look at this graph and I thought it looks like a Black Hole – where a bright star (Burton, Apple, Ford) attracts customers, runs out of fuel, reaches the end of its life, collapses into itself then explodes out sending its customers and ideas into every corner of the market. So maybe marketing follows the laws of science. There's a bright new star in the industry that attracts customer at an astounding rate gaining tremendous mass, but eventually the fuel it lives on (innovation, authenticity, flexibility, customer loyalty) runs out and market forces (competition, customer service, cost of growth) cause instability that leads to a collapse and Supernova explosion. What you have is death by success, and in this scenario the death of star…
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17 Jan 2007
I'm not quite sure that is the way that the uber developers of the Songbird media player would put it but as a podcaster I have never seen a program that makes it this easy to subscribe to podcasts or get media from the web. The best part is that the word 'podcast' isn't used anywhere in the vernacular associated with Songbird. I find it refreshing. I should probably be questioning it as a guy making a living from his podcast skills (hoy ya!). But damn if they haven't taken all the mystery out of receiving a podcast by simply saying, "Play the Web". No more explaining to newbies what a podcast is or how to download one. Even in this post at Wired the word 'podcast' is conspicuously missing. I have said the word 'podcast' once every 15 minutes for the last two years . . . so not to see it associated…
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17 Jan 2007
I’m already a subscriber to Barack Obama’s podcast, and the fact that he announced his presidential intentions via online video really sets him up to capitalize on the reach and exposure he can gain online. His comfort with new media is another notch in his ability to reach out to millions of Americans.
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15 Jan 2007
For the last hour or so I have been trying to formulate a brilliant post about why audio quality in podcasting is so important. After writing about 40 paragraphs that are now part of the ether I think it makes sense to point to three links that will highlight my sentiment. 1) Podcast Quality Matters – A guy in Texas drives for three hours and wants to listen to a podcast series regularly but he can’t because the audio quality drives him crazy. Why is this post important? He tells the podcaster how to fix it. 2) Effects 101 – A bad title for a great ‘how to’ on a budget. Why is this one important? It is written by Stephen Eley, master of all things podcasting. 3) Pump Up The Volume – This gem from Wired magazine in 2004 spotlights the fact that audio CD’s have been getting louder and louder….
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