Archive for January, 2007

TOMS Shoes – A Case Study in the Power of a Great Story

by Room214
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TOMS Shoes – A Case Study in the Power of a Great Story

10 Jan 2007

TOMS Shoes is a one of the best examples of what a great story will do to catapult your business. Journalist and good PR professionals know that great stories have three elements: 1. Differentiation 2. Emotion 3. Simplicity Well TOMS Shoes knocks it out of the park in all three areas. Founder Blake Mycoskie, who appeared on CBS’s The Amazing Race ended up in Argentina where the local footwear and poverty inspired him to launch a TOMS Shoes. So here’s the story from TOMS Shoes website. Pay special attention to the mission – it captures all three of key elements of a great story. “Inspired by a traditional Argentine shoe and challenged by the continent’s poverty and health issues, I created TOMS with a singular mission: To make life more comfortable. TOMS accomplishes this through its unique shoe and my commitment to match every pair purchased with a donated pair to a…

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Capture the Conversation

by James Clark
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Podcast Academy 5 at Duke University

09 Jan 2007

I'll be speaking with a cast of great characters including Tim Bourquin, Greg Cangialosi, Noah Bonnett and Michael Geoghegan at Podcast Academy 5 Feb 14-15, 2007 sponsored by GigaVox Media.  This time it is being held at Duke University . . . so any east coasters interested in academic podcasting, podcasting production or the technical side of podcasting should come out to the event. So don't think that if you haven't defended a thesis you're not welcome. Like I said, I'll be there. Feel free to read the schedule for more information. My presentation will be on authenticated and personalized RSS feeds. 'Authenticated' meaning password protected feeds and what they are good for and 'personalized' meaning that the content delivered through the feeds is specific to the individual receiver. I'll also dabble a bit in the importance of being able to track individual RSS usage. And since this is being held at an academic institution a portion of my presentation will…

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