27 Feb 2007
Online visibility is a true primer for offline expertise. As journalists monitor online conversations seeking to identify expert sources for stories, if you or your company consistently appears in the search results around a particular topic it provides instant credibility. Let’s be honest, the actual search engine ranking position in Google is not a direct correlation to being a true expert, but being highly visible for a search term is a huge bonus. I liken it to a reporter sitting at her desk thinking about a story on Podcasting, and a second later their phone rings and it’s Room 214 pitching a story about Podcasting – how timely. That scenario translates itself online, a reporter is interested in a topic, they do some research online and find a number of articles and blog posts from your organization about the topic. Instantly the reporter can see you are an obvious expert…
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27 Feb 2007
In just the past FEW DAYS Google has rolled out a number of upgrades, changes, and improvements to help out its Adwords advertisers. Here are the top 3 things they did recently to make my life easier (well at least my 8-5 life). Tune in on the steps after the jump. Continue Reading…
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23 Feb 2007
From RSS stats you can demonstrate almost anything that you want to (like most any other statistics, but work with me people). You can highlight trends, show how another integrated marketing helped your feed at a specific time of day, try to gauge some ROI from your RSS feeds or tell what applications or bots hit your feed most often. And don't forget click-throughs. There's tons of information that can be pulled from feeds by tracking them. FYI, if you are not tracking your feeds you should be it will open your eyes to a new group of people standing right outside your door. My buddy Rick Klau over at FeedBurner has released some great numbers and taken a conversation public, so to speak, that many podcasters and bloggers have had recently. The focus of that conversation has been just what are we measuring with these numbers? Which stems from a conversation that page views…
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15 Feb 2007
Almost 2 months ago, for their 42nd (re)design and feature roll out, Kevin Rose announced on the Digg blog about a new feature called “Podcasts.” Here is what he said: Podcasting Now you can Digg your favorite podcast series and individual podcast episodes. Not only can you see a list of the most popular podcasts by section, you can also dive into any individual podcasts to see the most Dugg individual episodes. And don’t forget – every time you Digg a podcast or podcast episode that is bookmarked in your profile and shared with your friends. The Podcasts Section: what does it offer? After we all had some time to play around with this section and get a feel for its popularity it is time to get down and dirty and figure out how to use it to promote your podcast. Instead of following the traditional “newest items first” scheme used…
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BrettGreene:
jo_rogel:
peterahall:
Room_214:
allisonmoore526: