14 Feb 2007
Link blogging (quickly posting recommended links to a weblog) can be a valuable way to keep your site findable and your online community engaged — especially if you sometimes don’t have time to write “real” posts.
As our new video tutorial Getting Started with Google Reader explains, one of the rather unique features of this popular free RSS feed reader is that it allows you to automatically publish a link blog.
In fact, Google Reader is perhaps the easiest link blogging tool I’ve found. On any feed item you wish to share, just click the “share” link and it will automatically appear on your link blog. No configuration required.
Of course, there are pros and cons about using Google Reader to create your link blogs. Before you decide to do this, you should consider these questions:
Is driving traffic or improving your site ranking a key goal? If so, then realize that a link blog…
...Continue Reading
13 Feb 2007
I know – the real acronym most people recognize is “really simple syndication.” But there is real irony in that definition considering how difficult it has been for companies to wrap their minds around how they will actually take advantage of using RSS. The adoption rate of RSS use (via podcast, blog and feed subscriptions through various RSS readers, mobile devices and web browsers) has continued to increase beyond expectations. Our experience, in addition to the research we’ve seen supports the validity of pursuing social media and word-of-mouth marketing efforts seriously. Consider a short list of RSS benefits:
Greater control of online marketing and distribution of (written, audio and video) content to people who are asking for it.
Dramatic increase in search engine visibility when content is syndicated and regularly updated
Spam-free alternative to effectively delivering newsletters, promotions, press releases, articles, training, company updates and more.
Increased sales and customer retention
Limitless opportunities with increasing adoption…
...Continue Reading
06 Feb 2007
As of yesterday, the Google webmaster console now provides backlink data. The results are vastly improved over the link: command although as Matt Cutts states “the backlink tool doesn’t show 100% of the backlinks from Google yet, but I expect the number of links that are available to grow.”
We get into the link building conversation quite frequently as it is still a major factor in how Google ranks a website, BUT and it’s a big BUT, we don’t like anything that has to do with a link exchange, buying links or any auto-generated link building programs.
Our advice is simple: get active in publishing great content (blogging, podcasting, syndicating press rooms), syndicate your content through RSS, track the conversation online, post comments on other’s blogs and actively participate in discussion groups.
...Continue Reading
BrandonSings:
jo_rogel:
Room_214:
JasonCormier:
peterahall:
runquatro:
ElyseHeslin:
BenCastelli:
JamesOClark:
MattAt214: