31 Mar 2007
Listen to our Podcast:
Show Notes:
Opening – Kris introduces Evan Brown, IP attorney and Mike Marusin, Web 2.0 nerd and Gnomedex regular. On this show we think differently about RSS, address defamation in a blog, a snapshot of Gnomedex and Mike’s turo.us.
2:00 – Speaking of what it takes to podcast regularly. Mike gives his two reasons: editing and producing a podcast alone is difficult. Understanding how not to fall off the cliff; set realistic goals, make time and stick to a schedule. It’s a different beast than blogging.
5:22 – Evan addresses producing a podcast focused on legal issues. Take an issue or a topic and have something poignant to say about it. He needs to be precise. Evan gives the example of a New Jersey law firm that would be “uninsurable” if they started blogging.
9:56 – Take the John Elway Dodge example from Kris for speaking your mind through your blog and podcasts. We knew…
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30 Mar 2007
Just a quick shout out to Brian Haven at Forrester for publishing the latest results from their interactive marketers survey. Here is the word: 40% of marketers are using or piloting RSS (up from 10% last year). Blog usage for marketing is at 34% - up 13% from the 2006 study, and 25% 0f marketers surveyed are now podcasting.
A noteworthy mention: My co-worker, Kris Smith, spoke earlier this week at the eLearning 2007 conference about using RSS and podcasting for distance education. Incidentally, he spoke with a company right after his talk that said they would have missed the mark with their new initiatives had they missed his presentation.
A company that most effectively embraces the concepts he revealed will take the lead. Eventually, however, a company that does not will simply be considered behind the times.
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29 Mar 2007
In a two part series released by NPR radio show and podcast,Marketplace, Disney CEO Bob Iger shares his understanding of the current and future digital arena.
"Disney acknowledges the consumer power in the marketplace today. Where that puts us in terms of the rest of the world or the industry I'm less concerned. It was a real priority of ours to focus on the consumer. What digital technology has done, it's created a huge power shift, or authority shift, from the creator and the distributor, the old world, to the consumer, the new world." - see transcript
Both of these interviews highlight a topic that I have been thinking about a lot lately which is that the distribution playing field is as close to flat as humankind has ever known. However, it doesn't mean an equal opportunity to gain the attention of an audience (consumer, as Iger says).
Putting brand aside for the moment, think…
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23 Mar 2007
For next week's CTC Podcast we're going to have on two friends, Evan Brown, IP attorney and Mike Marusin, Web 2.0 nerd and Gnomedex regular. We'll be talking about RSS, legal issues, metrics, Gnomedex and Mike'sturo.us.
The best part is that we haven't recorded yet. We're set for this Sunday, so if you have any questions/issues that you would like us to address feel free to leave a comment. Don't worry, we know that you only want some free legal advice but now is as good as time as any to ask . . . Evan knows his stuff.
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