29 Apr 2007
Poking around today on LinkedIn and I thought I would check up on how their Answers section was fairing now that is has matured a bit . . . and well it is.
Today’s value turns out to be the knowledgebase that is being created from questions that users have asked and the quality of the replies experts in the given field.
Don’t get me wrong, some of it can be down-right boring but there are plenty of topics that you can learn a thing or two from.
Hell, maybe you can even share some of that tacit knowledge from your days slinging burgers in high school.
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25 Apr 2007
Jeff Thull’s article The CEO’s New Role: Head of Sales, posted on MarketingProfs.com provides an excellent point on why CEOs need to be intimately connected to sales. As Jeff’s article is very analytical about the processes that need to be put into place, I’d like to bring up one area that can help accelerate a CEO’s position in this new role as head of sales and that is –Podcasting.
I admit that I’ve said that CEOs are more often than not the wrong person to be blogging on behalf of the organization, but podcasting as the chief sales evangelist of the company is a perfect role for the CEO.
The current problem for the CEO as head of sales is the limited visibility the CEO has with a majority of the customers. Now, yes, they should spend time with the top customers and keep them happy, but what about connecting with all of the…
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20 Apr 2007
Listen to our Podcast:
Show Notes:
Opening: Kris with Jason Cormier and James Clark discussing the recent PodCamp NYC - and Kris discussing how the fact that the show happened was the most significant statement from the show. People from NY Times, CBS and Viacom – in addition to NERBIES – the term Kris and James created to describe new passionate nerds.
3:45 – Kris discusses the impact of Apple TV and what it means now to get onto TV and stay there. The Washington Post now producing video podcasts in HD.
6:20 – iTunes as the catalyst to the explosion of podcasting, and will Apple TV do the same thing for video? The focus now goes to the producers to deliver high quality video content. Old media companies don't understand they have an advantage to produce rich quality video.
9:00 – Kris gets disappointed by Microsoft Media Player 11. James laughs at Kris for hoping that Microsoft would deliver…
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19 Apr 2007
Okay, I’m at the boiling point with the fact that I need to have conversations with marketing and public relations professionals about the key to good online communications is creating good content, stick in a vertical that you know, etc. Isn’t that the key to any business communications efforts?
Now I understand that there are a ton of bloggers out there posting innocuous crappy content, but let’s keep this conversation in the mindset of business blogging.
First off – in business blogging you better be blogging about what you know about, or don’t even come to the party. Can we all agree on that?
The real conflict is in the need to “filter” employee blog content. Most companies should have a blogging policy about disclosure, offensive content and profanity to set the parameters for blogging under the corporate banner. Can we all agree on that?
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