18 May 2007
Google’s new universally integrated Google SERP is the biggest update to the search algorithm in some time. The fact is, Google is now presenting all forms of content: images, news, products, or video within its search results. The real estate for high search visibility just got more competitive and from our standpoint it just got a lot better for the user. The announcement has heightened the reaction from search agencies about how to continue to achieve high search visibility. Tameka Kee at MediaPost asks is this the End of Outsourced SEO? This update plays directly into Room 214′s Search Visibility System, in that our methodology is to take the content you have and distribute it through as many forms of media (audio, video, text) and outlets to drive the visibility of that content and increase your level of expertise. Again, what Google has done, confirms our long-time strategy that integrating audio, video, news…
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17 May 2007
Earlier today Google unraveled quite a few features on a webcast which had over 500 viewers from all over the world. They are really taking a step towards having one unified search which is great for everyone. Their idea of having Google front page being able to give you results for video, images, news, maps, books and others from one search box is certainly a step in the right direction. Eliminating vertical search brings the user closer to their goal, the information. Having one search taking care of ranking the relevance of 6 different search engines will certainly lower the rankings and SERPs for most websites and SEO won't be targeting just plain vanilla search, but taking into account video, Google local, images and most certainly news sections of Google. How cool is it to get aBill Gates Pie video to be a top result for "Bill Gates" query? A few other features…
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09 May 2007
Dana Gardner’s post, Search marketing may be the most promising new media channel yet, on ZDNet is Dead On. Search marketing is the most promising new media channel for communications today. Ifyou read into Dana’s content distribution methodology provided on theInterarbor Solutions site, you will discover that Dana has broken out of the typical analyst role of offline publishing and third-party endorsements through traditional media to a highly developed online content distribution network strategy delivering high search visibility for subject matter keyword terms. After reviewing Dana’s approach, all we can say is this is brilliant and represents a new trend in analyst services. Here’s Dana’s position from his post: I think this is the most powerful new rationale for making online publishing a core competency for any company, organization, or community. As search becomes, in effect, the new media — constant online publishing of high-quality content is the most cost-effective means to reach…
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08 May 2007
Listen to our Podcast: Show Notes: 1:15 – Jason presents the SEO Tip of the Week – create content specific pages based on analytics of top referring keywords and adjust title tags and meta descriptions 4:25 – TidBit Factoid of the number of IE6 v IE7 users recognized through analytics 6:07 – No one can remember what Microsoft’s Pay Per Click is called. 6:45 – Yahoo!’s Panama PPC program transition horrors and the crap sandwiches they handed to Ben. 7:50 – Yahoo!’s exclusive ad deal with Comcast. 10:00 – What to do to get sales in two weeks – buy your way in with Yahoo! Search Submit Pro program. 12:29 - SEO as part of the web design process 14:14 - Digg’s DVD Encryption Code train wreck. 17:27 – CastLock blows the doors off NBC’s little RSS buy. but the price will be much higher than $150K.
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