27 Jun 2007
What's this world coming to? I'll tell you – Moguls who are indifferent to keeping up with web standards. In this post, I'm talking about PayPal. I was rather surprised to learn after I implemented the free shopping cart service for a client, that PayPal's 'continue shopping' button leaves customers high and dry. Let me explain: when a customer clicks 'add to cart' the PayPal shopping cart pops up with the item in tow and gives one the option to 'continue shopping' or 'proceed' to checkout. Guess what – they just have to 'proceed to checkout' or close their browser window. Not such a great option in the ecommerce world. Isn't PayPal an eBay company, which owns other great services like Skype andShopping.com? I can only imagine that someone over there knows a little bit of JavaScript. I decided to get to the bottom of this and call PayPal myself and figure out why…
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26 Jun 2007
Listen to our Podcast: Show Notes: 1:20 – CNET – Keyword RSS Feeds, now we have an example of keyword RSS feeds our clients can understand. Check out the feeds below this CNET Article. Kris' claim that "Nerds Make the Best Husbands" on Croncast and how the RSS feed is indexed by Google. 5:26 – Slice's desire for RSS feeds for Paris Hilton's meals, and Kris discussing just getting specific content from a site and not having to drink from the corporate communications firehose. 6:30 - Google and Feedburner. Rick Klau is off to see the Google. Kris is losing a Naperville Napernerd. 7:33 – Ads in RSS Feeds. Mashable has ads brought by Feedburner. Kris speculates on why Google buys Feedburner (Feedburner Ad Network, or Client Base). 9:30 - Keeca, the RSS coupon network. This was Kris' idea over a year ago – poor Kris. 9:50 – Slice's SEO Tip of the Week, from Site…
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25 Jun 2007
I was finally able to catch up on some of the latest news in my reader over the weekend and was really psyched to see that Google has begun a phased launch of their Placement Performance report for Adwords. Several months ago Google announced it would be adding this new feature which basically allows you to “view site-by-site performance metrics — including clicks, impressions, cost, and conversion data — for domains or URLs in the content network where your ads have appeared.” Overall, with our clients we see that the Pay Per Click ads on Google Search convert better (with a better ROI) than ads on the Google Content network. Ads on Google Search show up on the top and right hand side of the page when you do a search in Google, content network ads show on websites running Ad Sense (such as news and blog sites) that have content…
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15 Jun 2007
Just reading through the recent issue of PRWeek where Erica Iacono is asking questions to a roundtable of New York PR professionals for the segment The Pulse of the Industry (subscription needed to review the article online). One of Erica’s questions brings to light how PR continues to miss the target of offering online strategy: “How is the digital and social-media enviornment affecting all of your jobs? A lot of PR agencies have the capability, yet clients aren’t turning to them first to implement a digital strategy. How do you deal with that?” No one from the agency side, really answered the question. The best answer came from Bethany Sherman, SVP, corporate communications, NASDAQ which was: “From the client perspective, it’s “tell me.” I don’t want to have to ask you.” Great point Bethany. PR firms need to have the correct talent and resources on staff to be able to confidently go to a…
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