19 Jul 2007
Kris wanted me to do a blog about standardizing agent strings. Besides having no clue what he's talking about, I've decided to do a post about the iPhone. Why not, everyone else is.
Yes, we got a couple. I was one of the two lucky recipients here at Room 214. The experience has been amazing, but not a smooth road.
The set up was simple and brilliant through iTunes. The phone, mail, web browsing and iPod funtions are amazing.
But there are bugs. Kris' iPhone kept freezing up while moving from application to application and inputting data. I was laughing at him, bragging that he got a bum phone, then I got bit. My phone simply shut down and did not come back on. Add to that the new version of iTunes wipped out all my settings, and I was getting a little on weepy side.
The two of us went into the Apple…
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11 Jul 2007
Marketing Sherpa reported today on the latest research from ScanAlert showing that consumers delay on average 34 hours and 19 minutes from the time they first click on an ecommerce site to when they eventually buy something there. This is an 80% increase in delay time from two years ago, possibly suggesting that the more comfortable consumers are shopping online – the longer the sales cycle takes.
The interesting thing is that although comparison shopping is what contributes to this delay, pricing is rarely the deciding factor (studies for the past seven years support this). I’ve summarized Anne Holland’s “top four tests you should consider in trying to win the delayed conversion wars” below:
1. Add “About Us” blurbs to every conceivable entry point: Landing pages often don’t contain much of the personal aspect that helps establish your merchant brand as a trustworthy resource
2. Get email addresses by offering a way to opt-in for…
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10 Jul 2007
Got a prospect who called from San Francisco today to ask some questions regarding the use of podcasts and video for sales training. Although she was definitely in the beginnings of her research, much of the conversation was spent talking about RSS due to her assumption that people would get updated about newly released content via email.
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04 Jul 2007
Listen to our Podcast:
Show Notes:
0:45 – Is Arnold making Terminator 4? Rambo is coming.
1:28 – The Yahoo! Semel Out Yang In announcement makes Kris wants to blow up his RSS reader because of the echo chamber.
3:09 – Jeff Jarvis' Yahoo's big mistake post at Buzz Machine takes a real perspective on the Yahoo! announcement. This is how to cover a topic, not just link to CNET.
5:45 – The effect of Kobe posting his trade requests on his website and how two weeks later the story explodes in the main stream media.
7:12 – Curt Schilling is constantly in the main stream media because he blogs.
8:58 – Conferences and meet-ups going from live video feeds to live blogging. Now you have to wait a few days to see the presentation. Example WWDC.
12:37 – Were the people behind Kobe smart/calculated or was it just total amateur hour? From the looks of it, blogs being taken down, etc – no…
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