28 Sep 2007
Those of us in the SEO/SEM industry know there is deep complexity to kicking ass online. It's not for the faint of hear. Often times we throw up a screenshot of our Capture the Conversation Methodology just to wow and confuse people. Simply to say – hey this stuff is complicated, but we know what we are doing, don't try to learn it yourself.
Aaron Wall at SEO Book, just published the mother of all Internet Marketing Mindmaps. Below is small, small portion of the total map, and as you can see, you can spend months just learning the basics of this part of the root system.
Seth Godin took notice of the map, and makes a good point about reducing the number of actionable items to three.
Man that's hard in the internet marketing business, but Seth's point is well taken.
We often recommend companies start the internet marketing, or as we like to put it, SEARCH…
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28 Sep 2007
Thanks to Lee Odden at TopRankBlog.com for putting on his BIGLIST for search marketing blogs. If you want to quickly at the top blogs to your reader on one fell swoop us this OPML file
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27 Sep 2007
Adam Pash at Lifehacker has a great post, Become an Online Power-Shopper.
Read it because it will save you money. I've been using the RetailMeNot.comFirefox toolbar application when purchasing online. Not only is it a brilliant money saver, but a big time time saver.
My observation from Adam's post is how he is using the RSS feeds fromNewegg.com, Techdeals.net and FatWallet to stay on top of what is hot, discounted, new.
Check out Newegg.com's RSS feeds at: http://www.newegg.com/RSS/Index.aspx
Okay, now if Newegg.com was running on our Castlock platform they would be able to offer customers to "roll their own" feeds.
So rather than having to subscribe to three of four major product categories RSS feeds, a roll your own feed application would let you submit a string of search terms that would aggregate into one feed. So let's say I'm interested in Quickbooks Pro and PSP. This gives me the exact specific information I want in a single feed. Not just…
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25 Sep 2007
Today, Google Calendar Team announced the immediate availability of Google Calendar on the iPhone. Seems like they beat GMail, Google Reader and Google Docs to the punch.
Congrats to them, now go over and help Google Reader Team out.
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