24 Sep 2007
Seek first to understand, then to be understood. I love this quote Bill Balderaz has at The Buzz Saw Blog in his Listening to Social Networks post. I commented on Bill’s post that online conversations are very much like offline conversations – the great conversationalist are the great listeners. To be effective one must have an understanding of the context of the conversation. You don’t just scream out to the world, “Listen to me, I’m important”, you need to listen and find out what you have of importance to give them. Start this by setting up your own RSS Reader. If you have not done that yet, we’ve created a online video tutorial Getting Started with Google Reader for setting up a Google Reader to track listen to online conversations.
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21 Sep 2007
Wow, one day after I posted my own rant about how major broadcast networks are clueless about online distribution - out comes a slew of announcements from NBC, ABC and Fox about free video content distribution. Here's a summary of the action over the past 24 hours: FOX and iTunes Because I'm a Mac/iTunes user, the scenario I like best is Fox. They signed a deal with iTunes to distribute seven of its top shows for free. Now we're talking. Great move by Fox. Put it on a platform (iTunes) that's proven and allows people to time-shift it by watching the programs via iPods, iPhones, etc. NBC Direct This is most interesting as it goes with my philosophy of going direct to the consumer with your content. The problem is because it's PC only, they have effectively locked out Mac users – although they are stating Mac usability is coming soon. NBC has two of…
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20 Sep 2007
ABC just signed adeal to stream its video content on AOL. NBC Universal and News Corp.’s Fox are launching Hulu. It’s shaping up to be a interesting fall for TV networks seeking increased online visibility for their own shows. When NBC pulled it’s content from iTunes, I was bummed as I was a season pass subscriber to Heroes and The Office. Now what am I going to do? Hulu is suppose to launch in October sometime, but who knows what that will be like. What I don’t get is why can’t I just got to NBC.com, ABC.com, CBS.com sign up for a subscription and download the content directly from them. What? Am I too stupid to figure that out? I don’t give a rat’s bleep if it’s iTunes, Hulu, AOL that’s all noise to me. I just want to be able to download the show immediately after it’s been aired,…
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