31 Oct 2007
Greg Sterling has an excellent post, Internet Now The Primary Local Medium on the Search Engine Land blog. Here’s an some data from the post: Overall respondents identified the Internet and search engines in particular as their dominant information resource for local: –Search engines: 74 percent –Print yellow pages: 65 percent –Internet yellow pages: 50 percent –Traditional newspapers: 44 percent –Print white pages: 33 percent –Television: 29 percent –Consumer review websites: 18 percent (Percentages are greater than 100 because respondents were permitted to select more than one answer.) I can read all the survey data and reports out there, but the truth is I use a simple barometer as to what is mainstream on the Internet or not. That barometer is my wife – if she’s doing it, the masses have arrived. Just last week, I had a great moment of observation. We were getting ready to go out for dinner,…
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25 Oct 2007
Seth Godin asked the the question “What’s a Logo Worth?” on his blog today. He’s got a picture of a Mongol pencil and states – “Apparently, it’s not not just a pencil, it’s a lifestyle.” Seth, you’ve got to come out to Boulder, Colorado and witness the most amazing logo lifestyle ever – cycling jerseys. Boulder has a huge road biking community, and what amazes me is that everyone gets all logo’d up to go for their bike rides. Cyclists are a bit of an elitist crowd – okay I called them elitist and maybe that’s not nice but they are riding around on $2K bikes. So the funny thing is these cyclist wear the most obnoxious logo cycling jerseys you ever seen. Why is it that logo cycling jerseys are fashionable? Okay, I know that’s what the professional teams wear, but I also know they make normal black cycling…
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23 Oct 2007
The battle around web site advertising now rages around what a site’s true hit statistics are. Advertisers are seeking accountability by relying on ratings panels from Neilsen/NetRatings, but site owners are seeing major flaws in the ratings panels system. Check out this article How Many Site Hits? Depends on Who’s Counting in the New York Times to get a good view from both sides of the debate. I say let them battle it out, because the real advertising value, measurement and trackability is in RSS feeds. The recent article RSS Ad Response Tops E-Mail in InternetNews.com shows how RSS advertising is more targeted and more effective than e-mail advertising, and e-mail blows away banner advertising based on impressions. It makes sense since RSS is a consumer controlled subscription-based information channel. The future of RSS advertising is tremendous. Through our own Castlock RSS platform we are successfully testing advertising scenarios that offer highly targeted…
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22 Oct 2007
If there was a case study for an organization to use RSS feeds in its news room to help in a crisis situation, it’s the Colorado Rockies and the ongoing debacle of selling World Series tickets. Today the servers of the ticket vendor hosting the online-only sale crashed – what a shocker. Everyone predicted this would happen. So they had and continue to have thousands of excited fans trying to get information on what the heck happened with the ticket servers going down. People keep coming back to the website to see if any new information is posted about when the tickets will go back on sale, thus perpetuating the server load situation. The solution would be to have an RSS News Feed in place and all ticket sales updates will be broad-casted through the feed. That way I could get the update the moment new information is posted. It…
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