Local Search: Think Globally – Search Locally – The Masses Have Arrived

Greg Sterling has an excellent post, Internet Now The Primary Local Medium on the Search Engine Land blog. Here’s an some data from the post: Overall respondents identified the Internet and…read more

Categories: SEO-SEMTags: local search marketing, PPC, SEO, (more)
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What’s a Logo Worth? In Boulder Cycling Circles – Must Be A Lot

Seth Godin asked the the question “What’s a Logo Worth?” on his blog today. He’s got a picture of a Mongol pencil and states – “Apparently, it’s not not just…read more

Categories: Room 214Tags: boulder, cycling, fun stuff, life, logos, (more)
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RSS Advertising is Targeted and Measurable

The battle around web site advertising now rages around what a site’s true hit statistics are. Advertisers are seeking accountability by relying on ratings panels from Neilsen/NetRatings, but site owners…read more

Categories: StrategyTags: RSS, rss marketing, rss measurement, (more)
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Colorado Rockies Ticket Crisis – The Need for a Syndicating Press Room – The Four Mistakes

If there was a case study for an organization to use RSS feeds in its news room to help in a crisis situation, it’s the Colorado Rockies and the ongoing…read more

Categories: Room 214
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FeedHub + Monitor This = Inspiration

Guy Kawasaki points out FeedHub as great concept going for those people tracking a lot of feeds. The comments and feedback on the post are that people don’t trust the system, the filtering…read more

Categories: StrategyTags: monitor this, online reputation monitoring., RSS, social media monitoring, (more)
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Create A Meeting Agenda – Or They Will Go Shopping

We love to shop – during boring conference calls that is. Personally, I’m more apt to clean out my email inbox then go shopping, but I can relate. A recent…read more

Categories: Best PracticesTags: business tips, meeting agendas, (more)
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Social Media Niche Focus – Go Small and Go On

Social media sites represent an ever expanding communications opportunity for marketers and PR. No longer is it suitable to simply address the offline media, companies must find appropriate online conversations…read more

Categories: Best Practices, SocialTags: niche social media, niche social media sites, social media networks, (more)
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