09 Oct 2007
Guy Kawasaki points out FeedHub as great concept going for those people tracking a lot of feeds. The comments and feedback on the post are that people don't trust the system, the filtering will eliminate something they might have been interested in, someone now has data on your personal surfing habits, etc. I've signed up for the service and will see what happens, before I post my concerns. The pearl in FeedHub is inspiration and trends. Often times we have clients running reputation management systems that still have a hard time sorting through all their feeds, where they are not necessarily trying to be an A-list blogger, but still seeking to be relevant in current discussions. Put it this way, they don't have a RSS reader obsession, but do have highly interesting and relevant information to bring to the conversation. Here's a great way to leverage the FeedHub system, and avoiding a complete indexing…
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05 Oct 2007
We love to shop – during boring conference calls that is. Personally, I'm more apt to clean out my email inbox then go shopping, but I can relate. A recent survey by Bill Me Later/Ipsos Insight showed that 12 million people admitted to shopping online while on work-related conference calls. I don't blame them. Most conference calls, and business meetings in general are poorly run. If you set the tone for having quick and effective meetings, be it conference calls or in-person meetings, people will come into the meeting with the mindset of paying attention and knowing it won't be a waste of their time. Looking for help. Go to Gazelles, Mastering the Rockefeller Habits: Documents and Forms page and download the Daily Meeting Agenda, Weekly Meeting forms. While you're at it, check out all of the other resources there. Adopt of few of these and you'll be a lean, mean growing your business machine. Plus don't…
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03 Oct 2007
Social media sites represent an ever expanding communications opportunity for marketers and PR. No longer is it suitable to simply address the offline media, companies must find appropriate online conversations via blogs, podcast and social media sites. Chris Winfield of Search Engine Land has a great point in his recent post about the value of targeting and identifying niche social media sites. It’s not all about the Digg or Reddit. Chris points to post from Andy Hagans on Tropical SEO that provides a breakdown of 29 niche social media sites ranging from a focus on autos, sports, parenting, music, environment, fashion, etc. By focusing on niche social media sites, companies enter a conversation that is familiar and where its input is welcome. Don’t fall into the trap of thinking it’s go big, or go home in social media. Think Go Small and Go On.
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