26 Feb 2008
In our experience with helping companies build their online networks and visibility, commenting is often the least understood and utilized step in the process. Actually I think the concept of commenting is fairly well understood when we train people on it, but it takes dedication to reap the benefits of it, and that’s where most people fail - in the execution.
We did a online video on strategic blog commenting to help illustrate just how to achieve good strategic blog commenting.
I like how David Origano, netbusinessblog.com, recently wrote a post on Kick Starting Your Network With Blog Commenting, that takes the process of commenting even further.
To his point, the idea of simply commenting is not enough. You need to actively engage in the comment flow after that.
Many blogs offer a comment RSS feed to help in the process of staying engaged. When I’m commenting on others, I always grab that comment RSS feed and drop into…
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12 Feb 2008
I would break my online video watching down into three categories:
News. I've become an election news junkie and have been watching a lot of online video about the 2008 primaries.
Poops and Giggles. Friends sending great video clips, mostly for pure entertainment purposes.
How-To or Informational Videos. Vids that will show me how to get something done, or what a product or service does.
I've been cruising around Howcast, a new video site launched to support How-To videos, and I LOVE IT.
What I love the most is the brilliant connection between a video and an associated wiki.
Trying to explain wikis to a lay person, or even a relatively technically sophisticated marketer is a struggle. They just don't get the collaborative power a wiki can bring to a project or community. It'' not that they don't get the concept, they just can't see tangible uses of it.
The Ultimate Wiki Test
So I put the Howcast wiki…
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08 Feb 2008
Chris Brogan recently posted a question about whether Social Media is more for PR or Marketing. It’s a great question and one that brings up points of confusion for organizations seeking help and support in launching social media campaigns.
Who do they go to? In my experience they go to everyone. Their PR firm, marketing agency and branding agency.
The reality is – there is no clear choice.
The Reasons:
PR firms should be doing this as it’s a basic communications and relations function, but they have little understanding of social media and see it as a place to get “hits” or mentions. They are still focused on outreach, rather than conversations
Marketing agencies don’t know get out of their own way with “marketing speak and messaging” that is blatantly exposed in a social media platform. One whiff of an unauthentic campaign and it’s game over and the damage could last for years.
Branding agencies can’t really…
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08 Feb 2008
Chris Brogan recently posted a question about whether Social Media is more for PR or Marketing. It's a great question and one that brings up points of confusion for organizations seeking help and support in launching social media campaigns.
Who do they go to? In my experience they go to everyone. Their PR firm, marketing agency and branding agency.
The reality is – there is no clear choice.
The Reasons:
PR firms should be doing this as it's a basic communications and relations function, but they have little understanding of social media and see it as a place to get "hits" or mentions. They are still focused on outreach, rather than conversations
Marketing agencies don't know get out of their own way with "marketing speak and messaging" that is blatantly exposed in a social media platform. One whiff of an unauthentic campaign and it's game over and the damage could last for years.
Branding agencies can't really…
...Continue Reading
BrandonSings:
jo_rogel:
Room_214:
JasonCormier:
peterahall:
runquatro:
ElyseHeslin:
BenCastelli:
JamesOClark:
MattAt214: