30 Apr 2008
There has been a lot of buzz on our blog about Twitter lately – with good reason. Companies are starting to understand the marketing power behind Twitter and what it can do to get the word out about your latest blog post, product, service or whatever message you want to convey in 140 characters. Two days ago, Chris Brogan asked his followers on Twitter to ‘tweet’ him “Hi Cross Tech?” as he was in a business meeting, and I assume was discussing the effectiveness of Twitter. I wonder just how many people responded @chrisbrogan “Hi Cross Tech?” (I don’t think Quotably has included all responses) I did. If you’re pitching to a potential client about the uses of Twitter – you just backed your excact theory and possibly wowed them while in the process. Chris Brogan has 7,140 followers – even if only half of them were online at that exact moment –…
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29 Apr 2008
Using pictures to capture the essence of your blog post is an incredible and powerful way to communicate your messages. The interest in your post and future posts can be significantly enhanced by the use of photos. Personally I always find myself reading blogs incorporating the use of images and photos. Following are recommendations for the best sites for Creative Commons blog photos and another just awesome image site. The link provided will take you to Wikipedia to further explain the different levels of Creative Commons licenses. The key piece to remember is to always provide a photo credit and link below. Flickr. By far the largest resource for photos. Note: make sure you use the advanced search options and select the "Only search within Creative Commons-licensed content " EveryStockPhoto. This is a license-specific photo search engine. Pixdaus. By far I think the most interesting of the three, but not reviewed for licensed content….
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25 Apr 2008
E-Marketer’s April report on user generated content (UGC) predicts that almost 43% of Internet users in the U.S. will create and share online content this year. The top two questions I think this research addresses are: 1.) is UGC a fad?, and 2.) Can it be monetized (what every good marketer wants to know)? The answer to the first question is no. As the executive summary of the report suggests, any notion of UGC being a passing fad should be put to rest. I remember in the late 90′s, leading web developers and UI strategists knew there were great reasons to push for “interactive experiences” on the web. What many had no clue about was that so much of the experience would actually be created and driven by the users themselves. Knowing where we are today with this should seriously prompt organizations to look at how they might use UGC…
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24 Apr 2008
Turkey sandwich every day for lunch? Consistency can sometimes be pretty boring but when it comes to online advertising, having a consistent message and offer is a key part of decreasing the amount of friction in your marketing process. Having a consistent message is important to increase conversions for all online advertising efforts but let’s take a look at pay per click specifically as an example. Once you have done the research and found a great set of keywords, it’s not just enough to bid on the keywords, throw up some ad text and drive the traffic to your home page. Placing the keyword into the ad text and the main headline of the landing page will keep the visitor on the same path to conversion and reduce aggravation. (Having very tight knit ad groups with just a few variations of the same keyword helps here but that is a whole…
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