23 Apr 2008
We have recently been covering a lot of exciting things around Twitter. It can be used as keyword tracking, getting high visibility for your name and even as a proposal tool. There are virtually limitless uses because while the idea is very simple: 140 character update on what you are doing or thinking, you can use that in a bunch of different ways. What really makes twitter great is its widespread use. If you work or participate as a hobby in the social, blogging, web 2.0 industry you should go out and get a twitter account. One of the problems with twitter is that once you follow around 50-100+ people you get overwhelmed with the conversations going on, and the slow, manually refreshing web interface hinders your ability to participate. Here are 3 tools to help you be on top of the discussions happening on twitter. 1. Quotably. This is a web service that takes…
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23 Apr 2008
I’m sure a lot of people are familiar with the WaybackMachine over at archive.org which allows you to browse through 85 billion web pages archived from 1996 to a few months ago. While it may be fun to see how far Apple has come in the past 11 years or how little McDonald’s (holy redness!) has come, there are actually some practical website optimization and search visibility insights that can be gained from using the tool. First off let’s talk about website optimization. By using the Wayback Machine you can see a timeline of web design, navigation, content, on page seo etc… over the sites history. Coupled with website analytics (like bounce rate) and conversion data over the same period, you are able to get an idea of what worked and what didn’t. For example, we recently had a pay per click client who had periods of strong online conversions several years ago, however…
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22 Apr 2008
Marshall Kirkpatrick of RWW posted Five Wrong Ways to Pitch RWW and One Great Way . The list of don’ts: Email the wrong email address Phone calls Twitter, espcially DM Facebook IM Now that you know, don’t do it. But let me call attention to the one DO: RSS Feeds “PR people, please send us the RSS feeds of your clients’ blogs and news releases” Oh baby, how we love it when our ideas and concepts get affirmation like this, especially from someone like Marshall. I’m not going to go into the past two years of actively prophesying this approach, but instead focus on: What a great RSS feed management program looks like and…. Why corporate communications teams and public relations agencies need to invest in a robust RSS system. Many communications and PR professionals struggle to understand RSS feeds. Most media rooms are absent of RSS feeds, and other tools…
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21 Apr 2008
Online your brand is defined by what people have to say about it. One of the most valuable things you can do in order to ‘capture the conversation’ surrounding your business requires knowing the most efficient way to manage your reputation through your RSS Reader. I’ve become aGoogle Reader junkie and can’t go very many hours without checking multiple readers for multiple clients, but you can of course use your reader of choice. Here are three quick tips covering what I’ve learned to be the most valuable to help get you started: Monitor Google. I’ve read that if you only monitor your brand through Google, you’ll receive 70-75% of the conversations surrounding your business. That’s a lot of chatter that you might be missing that involves your brand and/or products. You will want to do a Google Blog Search for your company name, prominent keywords for your business, name of your…
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