24 Jun 2008
……as an organization full of bright and competent people Ask What You Can Do For Social Media.
What knowledge does your organization have that can add value to the conversation?
What assets can you produce that are exciting and engaging to the groups gathering around a subject?
Approaching Social Media with a traditional online marketing mindset which is drive toward some conversion can be dangerous.
Too many companies look at the power and leverage of social media and start asking what can they get out of it, rather than considering what they can do to add value to it.
Finding The Right Approach
The idea is find the common interest threads that run through your audiences and then create content that appeals more on an emotional level then a product or service level.
What does this mean? It means losing the marketing speak about features, benefits and services and going to the places where the consumers have…
...Continue Reading
18 Jun 2008
I won’t make you read the entire article for the 3 Reasons. Here they are:
Agencies providing online advertising for top brands have no clue how to target online influencers
Online advertising skill sets are vastly different from traditional MSM advertising
Ad agencies lack understanding of the social web, and still see online advertising as display or pay per click only
Point 1: Using Influencer ID Tools Will Deliver The Audience Targets
Peter Whoriskey of the WaPo had a great post, Brought to You by …. Anyone? on how major brands are slow to move their sponsorship budgets to the web. In the article there were some great quotes that struck me:
Penry Price, Google’s vice president of North American advertising sales, noted that while it is relatively easy to do demographic targeting in other media, it is more difficult to get precise information about online audiences for a given Web site. Consider, for example, an advertiser…
...Continue Reading
15 Jun 2008
A few months back Stepan showed me interesting new service called FeedFlix. It uses the power of RSS to parse data out of Netflix RSS feeds in order to aggregate and show you some of your basic Netflix user stats. For example I hold onto a movie for an average of 11 days before returning it, average .875 DVD returns each week and 2.33 DVD returns each month. I have been seriously slacking on my Netflix watching recently! In fact according to FeedFlix I am spending $6.08 per movie at this rate… not so hot.
As of now, FeedFlix is still pretty basic in terms of social networking, but it really opened my eyes to fact that Netfix actually had personal and public RSS feeds.They are buried way down in the footer navigation of Netflix.com, which is not surprising as I would imagine the majority of users have yet to adopt the use of…
...Continue Reading
ElyseHeslin:
runquatro:
BrandonSings:
JamesOClark:
MattAt214:
LibbyMyers44:
Room_214:
peterahall:
jo_rogel:
JasonCormier: