Advertising in Social Media: Good Science Notes
23 Sep 2008
The "Good Science" panel at the Online Media, Marketing and Advertising (OMMA) Expo were all in agreement yesterday about the value metrics around social media content needing to change.
Although this conversation is nothing new, it's good to see it continuing to bubble up beyond the uber-tech meetups and podcast conferences. As the topic gains momentum, it presses organizations like Comscore to the reality of how they must change to meaningfully address metrics for advertisers in social media. By the way, Comscore's message at OMMA was that advertisers must see metrics they are familiar with. Are you surprised?
Margret Clerkin, CEO of Mindshare Interaction, said yesterday, "it's wrong to do media placement on social networking because it's about conversations." I can't speak for Margret — but if I'm giving her the benefit of the doubt, I'm guessing what she really means is that media placement within social networking shouldn't be measured by…
AndyinColor:
dominicdimarco:
bencastelli:
JasonCormier:
BrandonSings:
peterahall:
JamesOClark:
Room_214:
lpmaynard: