20 Oct 2008
According to September's Sapient survey data, nearly half the chief marketing officers surveyed are moving their business to agencies with a greater understanding of the web ("digital space"). Anybody surprised? Of the more than 200 CMO's surveyed, the top 5 things these marketers are looking for in an agency are: Greater knowledge of what's online: More than 1/3 revealed they are not confident their current agency is well positioned to successfully take their brand online. Using "pull interactions:" 90% want their agencies to use pull interactions such as social media and communities rather than only traditional "push" campaigns. Leveraging of virtual communities: 94% expressed interest in leveraging virtual communities to understand more about their target audience. Agency executives using the technology: 92% said it was important the agencies use what they recommend. Agencies that have "Chief Digital Officers." Additional noteworthy items desired (actually included as a broader top 10 list) pertain to…
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16 Oct 2008
I was just on Amazon checking out the reviews on Seth Godin’s book: Tribes: We Need You To Lead Us, and came across a quote from Lao-Tzu’s Tao Te Ching providing a unique perspective of leadership in the era of social meda: “Learn from the people Plan with the people Begin with what they have Build on what they know Of the best leaders When the task is accomplished The people will remark We have done it ourselves. ” This goes back to the root of any social media program. LISTEN first and learn what your group is thinking, what motivates them, where they spend their time and then and only then can an organization plan its engagement strategy.
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10 Oct 2008
Maintaining consistency with your online identity is one of those mundane, but effective strategies for building out your social media footprint. If at all possible don’t be JohnHucksCliffs on Delicious and JohnnyRockStar onTwitter. Try to keep your identity consistent across as many platforms as you can. Sometimes that’s easier said than done. Being graced with a common name like James Clark can have its benefits. For instance, I can pretty much go to any major sporting or entertainment event, walk up to the Will Call window and say, “Tickets for James Clark please”, show my ID and I’m in. Now I won’t admit to doing this, but for those of you with common names it’s a plus. But in the social media world it’s a pain in the….. A common name, be it personal or a corporate, is often difficult to come by for a username ID. So prior to setting up personal…
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03 Oct 2008
Listen to our Podcast: Show Notes: Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics. In this podcast, we discuss: 1. What is Docmetrics, and why should a marketer take a look at this product? 2. The limitations of using standard web forms as a resource to collect sales leads. 3. Statistics of engagement on forms within PDFs vs. standard web forms. 4. The new opportunity considering ROI and measurement: the ability to know who is reading your PDFs, who they are being passed along to, which pages are being read the most (applicable to newsletters, white papers, case studies, media kits, PDFs handed out on USB drives, CD's, etc.) 5. Docmetrics costs and use case Note: Peter said if you go to Docmetrics.com and mention my name, you'll get a free USB device. There is a free trial on the website. I'd…
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