14 Nov 2008
The 7 Deadly Sins of Social Media: Summary Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. Yuck – the power of the word is evident in just looking at this infamous list. The forces of good and evil are universal principles both online and offline. We all come into the real world (and the virtual one) as innocent babes. But once we arrive, our actions can bring us glory or shame. In the world of social media, are you going to be a force for good? Or are you going to turn to the dark side – ruining your chances and infuriating those who cross your path? The Fork in the Road Building an online presence takes clarity of thought, tenacity and honesty. And it demands that we quickly differentiate right action from wrong. I’ve got two young children, and I watch this process all the time. With young kids,…
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11 Nov 2008
Listen to our Podcast: Show Notes: Room 214 Co-founder, Jason Cormier, interviews Tribune Interactive's Social Media Strategist, Daniel Honigman In this podcast, we discuss: 1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations. 2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space. 3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links. 4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com) 5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis) 6. Daniel Honigman's…
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04 Nov 2008
Last week JupiterResearch and BuzzLogic released the results from their Harnessing the Power of Blogs survey; a study of more than 2,000 online consumers in the U.S. Aside from revealing a 300% growth in blog readership in the past four years, this study confirmed that consumers are “strongly influenced” by blog content when it comes to purchasing a product. Not only are these consumers discovering new products from blogger reviews, they are using blogs to refine their choices, get support and answers, and even assure themselves of their purchase decision. So how you can you tap into the purchasing power of blogs? Implement a blogger outreach program for your brand! Below are 3 tips for successfully marketing to bloggers. 1. Be authentic. I can’t stress this point enough. Always disclose that you work for the company/brand/product before you start your pitch. Full discloser helps build trust between you and the blogger…
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01 Nov 2008
Listen to our Podcast: Show Notes: Room 214 Co-founder, Jason Cormier, interviews ReadWriteWeb's lead blogger and social media consultant, Marshall Kirkpatrick. In this podcast, we discuss: 1. Quick Advice for what's working best in blogging these days (unique analysis, being first to release the news, posting out to others and broader participation in new social networks). 2. What's exciting in terms of new social media tools? Friendfeed's new instant messaging integration, enabling people to be more consistently engaged in online conversations. 3. ReadWriteWeb and their latest project, Jobwire. 4. How the state of the economy is effecting social media. The importance of Community Managers in social media: Do startups need Community Mangers? 5. The need for a Community Manager as it relates to drawing out the highlights of conversations, team building and response. Note: Talking with Marshall is always a treat because he is so effectively tracking with what matters most in practical applications…
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