My last post revisited the “markets are conversations” principal. I proposed that companies/brands have been joining conversations in their industry, but selling themselves short if not working towards starting them….read more
Choosing the Right Agency for Your Social Media – Notes from Day 1 at WOMMA
As WOMMA 2009 kicked off today, I wanted to share some notes from the last session I found extremely interesting. As one who runs a social media agency, I am of…read more
Categories: StrategyTags: Social Media, WOM, womma, (more)
Best Practices: The Importance of Facebook Profile Images
Room 214 recently did a major overhaul of all of the Travel Channel’s Facebook pages. We added a poll app, Youtube functionality, a live Twitter stream, and all sorts of…read more
Categories: Best Practices, SocialTags: Community Management, Facebook, (more)
Realtime Web is Coming, is your Brand on Board?
[Disclosure: Buzz Room is a Product of Room 214.] What is realtime web? The early adopter crowd has been joining in the choir filling our ears with realtime web, an…read more
Categories: StrategyTags: 214 apps, buzz room, Engagement, twitter facebook, (more)
YouTube Promoted Video Campaign – How to Make it Work
A few months ago, Room 214 worked with one of our clients (I’m not naming the company for competitive reasons but they are in the real estate industry) to create…read more
Categories: Best Practices, SocialTags: Advertising, Video, Youtube, (more)
The Progression From Search to Social Media Marketing
**This article outlines a personal experience with a client, leading them from search marketing success into social media and word of mouth marketing. To respect their privacy, I will only…read more
Case Study: A Facebook Story
The following statistic is my new favorite conversation starter for family, friends, clients; heck, even strangers: 78% of online U.S. households are now on Facebook. It’s no secret that this social…read more
