Archive for February, 2009

Capture the Conversation

by Jason Cormier
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Social Media ROI – A Podcast with David Meerman Scott

19 Feb 2009


Show Notes:
Room 214 Co-Founder, Jason Cormier, interviews best-selling author and online marketing thought leader, David Meerman Scott.
In this podcast, we discuss:

  1. Old-school measurement for ROI: What is really a “lead?” People want to apply same measures to social media. Traditional measures are being applied to social media marketing when so many other aspects of business simply don’t. Example: What’s the ROI of the receptionist, or even the accounting department for that matter?
  2. We can measure how many people are exposed to our ideas, downloaded our YouTube video, etc. but these are very different measurements compared to traditional ROI measurements.
  3. David states that ultimately, the ROI argument is used as an excuse based in fear. Many companies are simply afraid of social media.
  4. David’s new book, World Wide Rave: How ideas spread and why people talk about you and your company. The first step in the formula for success is very counter-intuitive to marketers: Nobody cares about your products except you. To create something that has potential to spread, you can’t talk about these things. As soon as your product is brought into the equation, nobody cares.
  5. Key take-away: Doing lots of activities in online marketing as opposed to one or just a few, should be the expectation when it comes to increasing your chances of success.

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Capture the Conversation

by Jason Cormier
tags: , , ,

Blogging Best Practices Checklist

12 Feb 2009

I know there is already a great deal of information on this, but it keeps coming up in client conversations. Since one of our clients recently requested that we create a checklist, I’m posting a version of it here to share with you all. As always, feel free to add your input too!
Blogging Best Practices Checklist

When Posting
1. Title: Intriguing titles go a long way. Consider using odd numbers as part of your title (example: The 7 Deadly Sins of Social Media)
2. Keywords: As much as possible, use your top keywords in:
i.) The post title
ii.) Hyperlinks pointing to older posts or specific company web pages in the post body
iii.) Tags used to describe the post subject matter
3. Scheduling: Consult your editorial calendar, in addition to top keywords highlighted in your SEO/Analytics report and/or your keyword analysis. No less that one post per week if possible.
4. Images: Including an image with a post…

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Capture the Conversation

by Jason Cormier
tags: , ,

Podcast with the Penguin – Jeremy Tanner

02 Feb 2009



Show Notes:
Room 214 Co-founder, Jason Cormier, interviews Boulder-based social media consultant, Jeremy Tanner.

In this podcast, we discuss:

  1. To follow or not to follow: Acceptable twitter manners – great people in person doesn’t always transfer to great people on Twitter.
  2. Advantages of Facebook vs Twitter: Facebook throttles down notifications, meaning you won’t receive constant updates from a person on Facebook, even if they are posting 20 items an hour.
  3. A day in the life of Jeremy Tanner: It starts with his iphone (of course)
  4. Bridging the gap between online and offline communications: It’s about keeping two-way conversations. Also, don’t forget or be afraid to pick up the phone.

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