Today I found some pretty appalling examples of people misusing automatically generated updates on Twitter to over-promote themselves. It inspired me to highlight why auto-tweets are a really bad idea. First…read more
Computers Are Computers. Humans Are Humans.
Categories: Best Practices, SocialTags: Relations, Transparency, Twitter, (more)
Why Social Media is Succeeding at Qwest
Qwest announced its “Talk to Qwest” program today – a comprehensive social media effort effectively helping Qwest customers resolve a range of issues online – including billing, tech support, product/pricing…read more
Categories: Best Practices, StrategyTags: Best Practices, Conversation Tracking, Customer Service, Engagement, Qwest, (more)
The Relationship Between Social Media and Search
Kudos to Peter Hershberg regarding his insight on what social media means to search, along with his explanation on the three evolutionary waves of search. It seems not that long ago (middle…read more
