The 4 Keys to Social Media

20 May 2009

This has been somewhat of an anecdotal piece to many of our conversations about social media lately – so I’m sharing it. Given the countless layers of social media, it should be understood these keys are in the context of research, planning and measurement (not tactics). Of course, many of our prospects and clients want to shoot straight for the tactics. Part of our responsibility is backing them out to the bigger picture of what the objectives are. Strategy follows, and only then are the tactics (and technology) addressed. As practitioners we casually speak about listening, learning and engaging. The first two keys are specific to listening. Here is Room 214′s take on it: 1.    KEY Words: Those again? Yes. Keywords are not just for SEO and search marketing. In fact, most of today’s leading online business intelligence and social media monitoring tools are providing value initially based on keyword search queries….

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