Archive for June, 2009

Capture the Conversation

by Jason Cormier
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Social Media Monitoring Tools Podcast – A Discussion with Brian Chappell

23 Jun 2009


In this podcast, we discuss:

  1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
  2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
  3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
  4. “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
  5. What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

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The Top Value Propositions of a Social Media Agency

by Jason Cormier
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The Top Value Propositions of a Social Media Agency

19 Jun 2009

“Of people who identify themselves as social media marketers, 65.5% have never posted an update on Twitter” ~ Source: Sysomos Blog, June 2009.
I’ve been witnessing a dichotomy: Many marketing professionals are unaware social media agencies even exist, while at the same time, emerging hordes are on their way to creating them. Whether you’re a social media “expert” looking to build an agency, or part of a company trying to understand why you might need one – this post should offer some insight.

At Room 214 we consider three areas of focus as seen in the diagram above: Analysts, Engineers and Creatives. Competency with respect to communications and the actual execution of work takes place in and across each of the three, ultimately enabling our value as a social media agency.
Each of the three focus areas have their own value propositions, and like a tri-pod, the whole operation is ineffective if one of the…

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