23 Jun 2009
- The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
- Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
- What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
- “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
- What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.
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19 Jun 2009
“Of people who identify themselves as social media marketers, 65.5% have never posted an update on Twitter” ~ Source: Sysomos Blog, June 2009.
I’ve been witnessing a dichotomy: Many marketing professionals are unaware social media agencies even exist, while at the same time, emerging hordes are on their way to creating them. Whether you’re a social media “expert” looking to build an agency, or part of a company trying to understand why you might need one – this post should offer some insight.
At Room 214 we consider three areas of focus as seen in the diagram above: Analysts, Engineers and Creatives. Competency with respect to communications and the actual execution of work takes place in and across each of the three, ultimately enabling our value as a social media agency.
Each of the three focus areas have their own value propositions, and like a tri-pod, the whole operation is ineffective if one of the…
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