20 Aug 2009
So you’ve got 10,000 Twitter followers. Your Facebook page is blowing up. You have a huge following and you are feeling pretty good about yourself. You have built up a great community and you have spread your message, but you are also sitting on the power to create some real positive change.
I am inspired by Mashable’s latest effort, Summer of Social Good. They have made it quick and easy to donate to some great organizations and they have harnessed the power of their influence to encourage their readers to do some good.
Honestly, this is something we should all be doing as marketers in the social media realm. You may not have the cash on hand to donate, but you can easily use your influence to inspire some of your followers to donate their time and money.
I thought up a few quick and simple ideas on how any business can do some…
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12 Aug 2009
I am rather excited about this Facebook/FriendFeed situation. Why? I think the FriendFeed team can really improve Facebook.
Lately, Facebook has seemed to be in a transition phase (half stuck between becoming a Twitter competitor and sticking to their roots). While it is hard to say what sort of functionality they are aiming for at Facebook., they are certainly giving us a look at the future.
FriendFeed brings a lot of brain power into the mix. Now that Facebook has acquired the know-how, there are a lot of things they can be doing to improve my experience.
Include a real-time search of status messages.
Facebook needs to become more open. I want to search status messages and see what people are talking about up to the minute. This is a no-brainer.
Be my one-stop internet identity.
This means Facebook has to adopt the aggregation qualities of FriendFeed. I want to be able to connect my Facebook…
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03 Aug 2009
This blog post is written to Room 214’s most valuable resources - its people. Since my recent trend in blog posting has been to provide insight at the agency level, I’m posting it here for others who might be interested in reading as well.
As many of you know, we have worked to keep a very free and open culture here. One of the ways that manifests is in Room 214 being a flat organization. That means letting natural talent and leadership emerge without forcing programmatic job descriptions and titles. As James likes to say, “job titles are for your next job.”
With respect to the success generated from these kinds of practices, sharing profits regularly with employees has been the intention since forming the company in 2004. Our decision to do this (every 90 days) is about three things: driving performance, recognizing the individuals’ work that helps makes us profitable, and the…
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