28 Sep 2009
After 5 years in business, Room 214 is finally ready to hire a full time interactive designer. Ever loving the “punch list” – here is my take on how you know the time is right: All your subs are too busy to start anything within 2-3 weeks. This is my favorite: Your best subs are thinking they’ll leverage the design work they’ve done for you to start a new social media agency The few people you have inhouse that can actually do some design don’t have time to do any design. Your developers are complaining “there is nobody to design this.” Your account managers are asking “who should we give this to design?” Each new project signed or in the pipeline seems to have associated design work Your list of design-related work is growing You are unafraid of a designer running out of things to do (this especially holds true if you get…
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23 Sep 2009
Seth Godin is going to post a thought piece every Monday from his upcoming book Meatball Sundae. First, great way to get people interested in your new material – nice work Seth. He starts with his premise about how most companies look at New Marketing as a something to "try", or they truly embrace it and what they find out is that it changes their organization. It takes a certain kind of organizational culture to be successful. This is true in our experience – success depends on a true embrace of the conversational opportunities New Marketing brings. The successful organizations show three New Marketing traits: 1. Take criticism – if you don't others to hear the bad, there will be no good. 2. Respond quickly – get the lawyers out of the room. 3. Integrate – don't put New Marketing out on an Island. Bring it into the overall marketing mix….
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16 Sep 2009
I have been hearing a lot of people talk about how social media is being used to support the efforts of non-profit and charitable foundations. Today, I wanted to share with you about a local organization Room 214 supports to end child sex trafficking, called iEmpathize – and also let you know we are donating free tickets to the Launch party at the Boulder Theater on Monday (9/21) by being one of the first 100 people to tweet about this event using #iempathize. People interested in supporting iEmpathize also can purchase tickets to the event for $20 at www.iEPresents.com. Be sure to learn more about iEmpathize and the Launch event on Monday by checking out the press release that went out today at http://bit.ly/2vBze
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11 Sep 2009
David Meerman Scott had a great extension to Jim Stewart’s post on the role of a Social Media Administrator today, actually offering a first cut of a Social Media Admin’s job description. My abbreviated version of his more detailed job description is as follows: Knowledgeable of social media tools, techniques and philosophies Maintenance and consistency for company accounts on social media sites Evaluation, guidance and implementation of social media analysis and monitoring tools Maintenance and distribution of social media guidelines List maintenance and applicable display of work related personal blogs of employees I’m sure this description will be updated as comments continue streaming in on David’s blog. As I commented to this post, Jeremiah Owyang began talking quite a bit about the need for a Social Media Strategist in early 08′ – as well as the need for a Community Manager to be the online face of the company. I think the SM…
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