15 Oct 2009
**This article outlines a personal experience with a client, leading them from search marketing success into social media and word of mouth marketing. To respect their privacy, I will only refer to them as ‘The Client’.** Five years ago, search engine optimization (SEO) and pay-per-click (PPC) advertising were only beginning to take shape as legitimate lead generation and marketing strategies. At the time, SEO and PPC were cutting edge marketing strategies – many brands and companies had heard the buzz surrounding SEO and PPC, but were unable to pinpoint strategy or purpose behind it. Today, SEO and PPC have evolved into common marketing strategies for brands to place their marketing budget. Companies understand the huge opportunities that exist within search marketing for return on investment. Social media, conversely, exists much like SEO and PPC did five years ago. Companies and brands are keen to explore the social media space, but…
...Continue Reading
14 Oct 2009
“Boiling the Ocean” – a bit of jargon used here at Room 214 to help illustrate the problem many companies have when first venturing into social media monitoring. Many find that there is an overwhelmingly large amount of noise when trying to identify relevant conversations about their brand or industry, often due to a very broad approach to searching for online content. Recently we have had several clients, partners, and friends ask our advice on how to get started with efficient social media monitoring and there were a couple of common requests: Basic but scalable for more advanced monitoring once comfort levels grew Easily shared with other individuals in the organization and easy to learn Affordable – no budget for an advanced social media monitoring tool such as Radian6. Ability to monitor real time conversations across multiple social media platforms including blogs, forums and twitter To accomplish this list of…
...Continue Reading
13 Oct 2009
The following statistic is my new favorite conversation starter for family, friends, clients; heck, even strangers: 78% of online U.S. households are now on Facebook. It’s no secret that this social media community has taken our population by storm. But this isn’t about my love affair with Facebook; it’s a success story for business. Numerous brands have adopted Facebook as a way to interact with their fans and push products or services. Some do a great job and some just throw up pages with the hope that they’ll be a success. We have found a way to go beyond what standard Facebook pages offer, and provide our clients with a unique Facebook experience. Here’s a recent example of how we have accomplished this feat. The Task Take our existing Facebook pages for Travel Channel and make them more viral, more informative, more interactive, and more targeted. How We Did It In order…
...Continue Reading
BrettGreene:
jo_rogel:
JamesOClark:
mountainkat:
JasonCormier: