Choosing the Right Agency for Your Social Media – Notes from Day 1 at WOMMA
19 Nov 2009
As WOMMA 2009 kicked off today, I wanted to share some notes from the last session I found extremely interesting. As one who runs a social media agency, I am of course completely captivated by a session dedicated to giving insight as to what big brands are thinking when choosing to work with agencies in this space.
The panel discussion included three individuals with an incredible amount of online and offline marketing experience. Each is a recognized leader within their own organization, and was kind enough to share some candid thoughts regarding their opinions on working with agencies. The background and highlights from each participant’s discussion is as follows:
Steve Knox, CEO, Procter & Gamble Tremor: When I first met members from the Tremor team last year at WOMMA, I was surprised to hear that Procter & Gamble was already aggressively working with an agency to engage in WOM and social initiatives. I…
BrandonSings:
Room_214:
jo_rogel:
JasonCormier:
peterahall:
runquatro:
ElyseHeslin:
BenCastelli:
JamesOClark:
MattAt214: