The Conversation Maturity Model: From Listening to Leading in Social Media
23 Dec 2009
My last post revisited the “markets are conversations” principal. I proposed that companies/brands have been joining conversations in their industry, but selling themselves short if not working towards starting them.
As a framework to facilitate this discussion, addressing the progression and value of brands starting conversations, see the Conversation Maturity Model below:
From a social media strategy perspective, you should find this model fits well as part of, or along side, Forrester’s POST (People, Objectives, Strategy, Technology) approach or even Room 214’s PPLE Social Media Framework.
The Value of Starting Conversations
To keep this blog post digestible, I’ll summarize the model by saying the ultimate value of starting conversations is in building and sustaining your brand as a leader.
Leadership, like almost everything that’s enabled your company’s success, must be earned. Each (maturity) level within the pyramid model is representative of where your brand may be in any given conversation about a product, service, industry, etc.
Of…
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