22 Dec 2010
I just spent a week without access to the internet. I’ve tried this before, but even the data charges abroad can’t keep me from checking email and uploading photos to Facebook. This time, I didn’t have the option. I simply had no access to internet. After 24-hours of feeling antsy, I didn’t miss a thing.
Taking a Break
Given that our office is about to close for a week and we’re all taking time to focus on friends, family, and skiing, I thought I’d take a moment to read up on the impact of taking a social media break. Our friends over at Sysomos took a look at the impact of an internet-free week at Harrisburg University of Science and Technology. The result? Reported increases in quality of life and engagement in activity.
We are addicted to immediacy. Twitter breaks news before news channels break news, and it seems that getting the early…
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06 Dec 2010
When talking to potential clients about the impact of social media on their sales and marketing efforts, I often find myself addressing the question, “how does social media fit into the sales funnel?”
Social media brings transparency to the sales process along each step of the funnel:
AWARENESS
Your company can join the conversation already happening about your brand or industry online to relate to and educate consumers. You can make recommendations to people looking for more information, thank happy customers, and rectify the situation with unhappy customers all within the public platforms where people already spend time.
Your company can also use tools to monitor the conversation and reach out to potential prospects. Through this, you can make prospects aware of the product and/or service your company offers to help them meet their goals.
PROSPECTS
After the prospect is in your funnel, the company can build trust by providing information about products and services.
The prospect…
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03 Dec 2010
Yesterday Facebook continued to make their platform more and more business friendly with the announcement of a new feature, “Tell Your Fans”. While this tool will be sure to add another spark to the privacy debate already swirling around Facebook, it ultimately allows Page administrators to market directly to those already associated with their brand–for FREE.
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02 Dec 2010
The internet has made us all demanding consumers. We expect to get whatever we want, whenever we want, wherever we happen to be.
A recent comScore study found that viewers who watch online-only TV or a mix of live and online desire TV to be flexible to their needs:
75% “selected online over TV because they were able to watch the show wherever they wanted”
74% “selected online because they were able to watch the show on their own time”
Through DVR, Cable and Satellite providers have allowed us the ability to watch TV on our own time, while still placating the demands of individual networks. But while DVR and on-demand have changed the way we watch TV, they are a half-step in innovation. And these innovations are being surpassed, daily, by an ever-growing list of internet-based products and content delivery systems.
Let’s call this internet-based TV New TV. New TV is a bit complicated. It’s…
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