What Really Matters In Social Media

I just spent a week without access to the internet. I’ve tried this before, but even the data charges abroad can’t keep me from checking email and uploading photos to…read more

Categories: Social
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Social Media’s Impact on the Sales Funnel

When talking to potential clients about the impact of social media on their sales and marketing efforts, I often find myself addressing the question, “how does social media fit into…read more

Categories: Social, StrategyTags: Listening, Relations, reputation management, Sales, (more)
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“Tell Your Fans”: Facebook’s Newest Email Integration Holds Great Potential

Yesterday Facebook continued to make their platform more and more business friendly with the announcement of a new feature, “Tell Your Fans”. While this tool will be sure to add another spark to the privacy debate already swirling around Facebook, it ultimately allows Page administrators to market directly to those already associated with their brand–for FREE.

Categories: Best PracticesTags: Facebook, Marketing, Nate Etter, Pages, Social Media, Tell Your Fans, (more)
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New TV: How will your cable provider keep up?

The internet has made us all demanding consumers. We expect to get whatever we want, whenever we want, wherever we happen to be. A recent comScore study found that viewers…read more

Categories: StrategyTags: Entertainment, innovation, new tv, Technology, TV, (more)
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Sharing Your Social Devices

While apps and websites may connect us socially, we rarely make the devices themselves a social experience. My phone is a very personal tool. It holds my emails, access to…read more

Categories: MobileTags: Entertainment, iPad, TV, tv viewing habits, (more)
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Getting Political With Social Media

We’ve been pretty excited about work we’ve been doing with Linkfluence, a cutting-edge firm out of Paris (ooh la la) that, in their own words, analyzes, segments, and maps conversations…read more

Categories: StrategyTags: Conversation Tracking, linkfluence, politics, three-screen viewing, Tools, Twitter, (more)
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The Bite Size Album – Why Umphrey’s McGee May Have Just Changed Music History

As both a musician and a social media junkie, I have always been intrigued by music artists who push the envelope in online promotion and distribution.  Like when Radiohead released…read more

Categories: SocialTags: Facebook Pages, Music Distribution, Nate Etter, Social Media, (more)
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The New Business Intelligence of Social Media

The following is taken from my last social media column on Search Engine Watch. Thanks to all who re-tweeted and shared to make this post more popular than the first…read more

Categories: SocialTags: Analytics, business intelligence, Conversation Tracking, Influencers, Jason Cormier, Social Intelligence, Social Media, (more)
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Artful Winemaking at Room 214

Back in August, a company called Artful Winemaker approached us requesting a proposal for the development of a social media strategy and implementation plan for their personal winemaking system. Their…read more

Categories: Room 214Tags: Entertainment
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