Learning How To Blog: A Short Exploration of Corporate Blogging
08 Jan 2010
Why Hello There Hi, I’m Lauren, the newest addition to the Room 214 team. As the company’s new research maven, I’ll frequently share my thoughts about all things social media and WOM. I’m looking forward to opening up some conversations with our readers about the way that you and I view and understand the ever-changing online world. As this is my first proper post for Room 214, I’ve done a lot of thinking about the concept of voice in a company blog. I’ve spent the whole week obsessing over this post. What should I say? What do you, the reader, feel like reading? Will you connect with me? Will you comment? How does one begin the practice of being a consistent, passionate blogger for her company? I began to search around. Forming a Relationship Spend some time Googling best practices for corporate blogs and you’ll find an overwhelming amount of…
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