26 Feb 2010
For a long time, Myspace was the go-to social network for musicians looking to connect with fans. Today, Facebook has surpassed Myspace to become the social network of choice for most. As most users leave Myspace to join the ranks of Facebook, the same goes for musicians wishing to promote their music.
However, Facebook musician pages leave a lot to be desired for those promoting their music within the world’s largest social network. The Facebook music player is either tucked away in the box tab or it is halfway down the page in the side bar. Even worse, the fans who actually look hard enough to find the music player are unable to share the songs with their own friends.
RootMusic is working to make Facebook pages more musician friendly withBandPages. Their simple tool creates a tab for your Facebook page where your fans can hear your music while they interact with…
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17 Feb 2010
Last week, I got a chance to attend the Digital Media symposium (DiMe) at the Boulder Film Festival. The symposium centered around a panel discussion with various people involved in the world of digital media. The panel included content creators (Disney, Serac Adventure Films, Riptide Games) programs for content creation (Google Sketchup. Kerpoof), a VC guy and a David Rolfe of CP+B. Bios for the panelists can be found here.
Expectations
Consumers expect free. If your content isn’t free, they’ll find it elsewhere. Mashable (via Nielsen) points out how cheap we’ve all become: “nearly eight out of every ten (79%) [consumers] would no longer use a web site that charges them, presuming they can find the same information at no cost.” If content is now ubiquitous, how could we consider charging for it?
The Story
Everyone kept talking about the story and how it’s the most important part of content creation. Key takeaway: it doesn’t matter how…
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17 Feb 2010
The number one influencer of 16-24 year olds is 16-24 year olds. I love this statement. It says so much about the power of peer influence within an age group that is so easily influenced.
It’s not a surprising statement, either. What is interesting, however, is that this statement is becoming relevant for consumers in all age brackets. 78% of consumers say they trust peer recommendations. We’re all easily influenced by each other, meaning that information sharing in social media is very valuable.
Enter this:
What you are looking at are screenshots of Google Buzz mobile. Not only can I see who near me is buzzing, I can see where they are. If someone is in a location I’m heading towards, I can see what they are saying. In this case, one person has just told me that the Florentine’s at a local coffee shop are more expensive than at CU Business School.
Real-Time…
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BrandonSings:
Room_214:
jo_rogel:
JasonCormier:
peterahall:
runquatro:
ElyseHeslin:
BenCastelli:
JamesOClark:
MattAt214: