It’s a frequent question I hear: “Who Should Own Social Media?” Three Common Reasons for Social Media In our experience at Room 214 we typically see three major reasons organizations…read more
Social Media Integration: Baby Steps to Updating Traditional Advertising
I often encounter this issue: Brands have a multi-million dollar campaign running across multiple platforms (print, T.V., web) and a Facebook page that was started then abandoned months ago. Just…read more
2010 SXSW Notes from a Newbie
After flying into Austin and checking into the Hampton last Thursday night, I looked over downtown from the 8th floor, then pathetically tweeted about how lonely and hungry I was….read more
Social Search Optimization
I had the pleasure of talking with Charlene Li from the Altimeter Group last night – and she brought up the point of how search engine optimization is completely changing. At…read more
