Who Should Own Social Media?

It’s a frequent question I hear: “Who Should Own Social Media?” Three Common Reasons for Social Media In our experience at Room 214 we typically see three major reasons organizations…read more

Categories: Social, StrategyTags: Community Management, Engagement, Facebook, Marketing, MySpace, Relations, SMO, Strategy, Twitter, (more)
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Social Media Integration: Baby Steps to Updating Traditional Advertising

I often encounter this issue: Brands have a multi-million dollar campaign running across multiple platforms (print, T.V., web) and a Facebook page that was started then abandoned months ago. Just…read more

Categories: StrategyTags: Advertising, Marketing, SEO, Tools, (more)
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2010 SXSW Notes from a Newbie

After flying into Austin and checking into the Hampton last Thursday night, I looked over downtown from the 8th floor, then pathetically tweeted about how lonely and hungry I was….read more

Categories: Mobile, Room 214Tags: SXSW, Twitter
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Social Search Optimization

I had the pleasure of talking with Charlene Li from the Altimeter Group last night – and she brought up the point of how search engine optimization is completely changing. At…read more

Categories: SEO-SEMTags: Google, SEO
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