iPhone, Facebook, oAuth 2.0 and the Graph API. A Tutorial.

NOTE: The source code for this tutorial is still linked below, however the FULL Facebook/iPhone Graph API can be found here:  http://github.com/reallylongaddress/iPhone-Facebook-Graph-API The new Facebook Graph API looks to be…read more

Categories: Best PracticesTags: Android, Facebook, iPhone, Mobile, Technology, Tools, (more)
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Focus On The Aggregate Influencer

I believe that you need to properly identify and reach out to individual influencers. It’s something we do for all of our clients. It’s an extremely important part of building…read more

Categories: StrategyTags: Conversation Tracking, Influencers, Social Strategy, Word of Mouth, (more)
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Who Takes The Blame For The Internet Overshare?

Sharing/Oversharing I vividly remember my first Facebook status update; I felt like I was crossing a dangerous threshold. This past January, I had an acquaintance tell me he enjoyed that…read more

Categories: SocialTags: Blippy, Facebook, privacy, reputation management, sharing, (more)
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Calculating Social Media ROI, Part One

ROI is consistently the hot topic in social media. Everyone wants to know the magic formula, the mathematical equation that will produce (justify?) effective online efforts. Metrics in any program…read more

Categories: StrategyTags: Engagement, Metrics, ROI, Social Strategy, (more)
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