16 Jun 2010
Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.
I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.
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08 Jun 2010
I got pretty excited about watching some liveblogging of the Facebook privacy announcement a few weeks back (I watched via Read Write Web’s use of a cool new tool called Unawave). I told a friend about this over lunch last week, and she laughed at me. I get this often, as I’m always trying to discuss the intricacies of social networks and online human interaction. My friends humor me, briefly, then make it clear that it’s time to move on. Perhaps We Are The Others Key takeaway here? They don’t care. I have a lot of friends in education, consulting, finance and various non-profit work and, thus, I have very few friends who interact with social media for business purposes. What I’ve found is that, while these people may have updated their privacy settings in the last few months (as have the majority of users), they are largely unconcerned. While they…
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08 Jun 2010
Twice in two weeks I’ve been lured into shops by mobile offers. Both times the employees had no idea what I was talking about when I asked to redeem these offers. “I think that’s the owner’s thing, but he’s not here…” One owner was working with a mobile company to send out SMS offers, the other paid to set up a special offer on Yelp, going as far as to add ‘Please review us on Yelp’ to all receipts. The owners never told their employees to expect to see a customer, holding up a picture of a crown on his iPhone (ie a Foursquare mayorship), requesting a free beer. Mobile offers are becoming more and more popular with Foursquare, Yelp, Duck Duck Deal and others joining SMS, and store owners realize these offers are a great way to reach customers. When committing to mobile marketing, it’s not enough to make sure…
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