30 Sep 2010
This week, Wendy took a look at the way that social media is impacting television and movies. Today, I’d like to explore books, which are an interesting piece of the entertainment puzzle.
Books Are a Social Badge
I continue to love paper books, because of the experience both while I read them and after I read them. A book on a shelf is a mark of what I’ve done, what I am interested in, and what I think about. My digital friendships cover international ground, though, and many of those people will never get to see my bookshelf. Luckily, Good Reads came along and provided me with a digital bookshelf (and social network) so I can share, globally, my story as told through book titles. It gives me the ability to show others what I am reading, rate and review books I’ve read, and keep a list of things I want to…
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28 Sep 2010
In yesterday’s post, How Social Media is Changing TV, we explored how TV networks are using social media to encourage viewership. The rise in online movie rental services (like Netflix) and the sudden saturation of cheap do-it-yourself rentals (Redbox), has forced the movie industry to rethink its marketing strategy as well.
In case you haven’t read about Paranormal Activity, it cost $15,000 to make and made $7.9 million at the box office. Before the movie aired, moviegoers could ‘Demand’ that the film be shown in theaters in their city. By creating a (false?) sense of scarcity, letting consumers create their own demand, and then delivering a movie they likely were going to deliver anyway, studios empowered consumers. Based on the box office numbers, this empowerment clearly drove theater attendance.
Now, Paranormal Activity 2 is coming out and they’re using a similar strategy. This time, moviegoers are “Demanding” to see it first. The…
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27 Sep 2010
People are shifting the way they consume content from entertainment brands, which in-turn is changing the way these brands do business.
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17 Sep 2010
I have had many a conversation on Foursquare etiquette. I think Foursquare in a Facebook or Twitter stream can be a real nuisance, much like Facebook linked to Twitter, etc.. The three mediums are often used for different types of information, and I’m not interested in seeing a lot of overlap.
When Facebook Places launched, I was very cautious about using it. I feared backlash for a constant stream of useless check-ins. With Foursquare, there is incentive for me to check in at each new location, because I can get tips and deals. That kind of a check in is why Foursquare exists. Facebook exists for a wide variety of socialization, from content sharing to rants to extended comment strings. If you add into the mix that I am, say, at 7-11, lunch, dinner, or the gym, I’m just flooding my newsfeed with content that doesn’t produce much of a conversation,…
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